Johannesburg-based agency, Studio 214, recently completed the first phase of Lesotho National Broadcasting Services (LNBS)’s rebranding. Together with BLQINC, a Lesotho-based TV production company, Studio 214 was appointed late in 2016 to help breathe new life into LNBS’s image. While BLQINC has focused on helping the broadcaster upgrade its technical abilities and upskill its staff, […]
by Carey Finn. The country’s favourite isiZulu teacher shares what he’s been working on, as well as a few thoughts on the (lack of) African languages in adland.
Melusi Tshabalala, a seasoned advertising creative with a career spanning 20 years and who is co-founder and managing partner at Studio 214, has been posting a new isiZulu word on his Melusi’s Everyday Zulu Facebook page six days a week, and telling a story to help bring the word to life. Now his Facebook posts […]
by MarkLives. Absa has launched its new corporate identity, following its divorce from Barclays.
by Herman Manson. Julia Anastasopoulos talks to us about partnering with brands, monetising her show and expanding content channels.
by MarkLives. With another two Gold, two Silver and four Bronze Pencils, South Africa is ranked 13 by country overall and first by country in Radio.
by Veli Ngubane. We profile this award-winning creative director who’s fused successfully creativity and entrepreneurship.
New Bratz dolls for SA, wild design from Wildetecture and KWV commemorates Big Bill — Cheryl Hunter’s weekly pick!
If this advert doesn’t bring tears to your eyes, or at the very least a lump to your throat, perhaps you need to check yourself in for some psychological observation. It’s rare that an advert gives me a sucker punch, but the new television for Nedgroup did just that. It took my breath away and reminded me of what a powerful story can do to communicate brand values.
Brandlab, with production company Giant Films produced the fantastic high-drama recreation of a story that captured the world’s attention a couple of years ago. It is the story of a dramatic event that made global headlines on January 15 2009, when Captain Chesley B “Sully” Sullenberger made an emergency landing of his Airbus A320-214 in the Hudson River, in New York. The ad celebrates this veteran pilot’s heroic and professional actions in the face of extreme danger, actions based on rational thinking and experience that saved the lives of 155 people.
The message of the commercial is: “In the right hands, anything is possible.”
Filmed in New York City, the ad starts with aerial footage over the city, and follows the flight path of the plane. Cut to Capt. Sullenberger, on location on the banks of the Hudson. “It was an ordinary winter’s day,” he tells us. Cut to various scenes of typical wintry New York activity: taxi drivers getting into their cars; kids crossing the street with their teacher; a dancer rehearsing. A plane takes off, and air traffic controllers speak to the pilot of Flight 1549.
King James, one of the country’s most respected ad agencies, is full of good news. The Cape-Town-based agency, named after its founders Alistair King and James Barty, has been winning business and accolades and has just moved into the stately building it bought, the historic Roodebloem Manor, in Woodstock, Cape Town.