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World Street Store Day to celebrate 700th Street Store

On 14 January 2014, M&C Saatchi Abel hosted the first-ever Street Store event in Cape Town – a rent-free, premises-free, popup clothing ‘store’ for the homeless. To celebrate the milestone of reaching the 700th Street Store, the agency is launching World Street Store Day on 10 December 2017, a day where people from around the […]

Homegrown: #Popup store nation

by Lynne Gordon (@lynne_gordon) From the trendy Union Bar to the #PLAYWITHOREO Pop-up Café, pop-up stores are taking Mzansi by storm and gathering momentum as the new face of instant retail. But pop-up is not new to the backstreets of South Africa.

Homegrown: Lessons from the streetside hair salon

by Lynne Gordon (@lynne_gordon) For marketers, the new marketing landscape requires new skills; for organisations, it demands new ways of working. But for the neighbourhood salon owner, it’s business as usual — providing gritty lessons in the art of customer-experience management.

Grubstreet: At Daily Sun, Tokoloshe stays as reportage deepens

by Gill Moodie (@grubstreetSA) It was odd that the appointment of Reggy Moalusi as editor-in-chief of the Daily Sun and Sunday Sun in October 2014 didn’t get more attention in media circles. This is the mighty Daily Sun after all — the biggest daily in the country with 260 000 circulation and 5.3-million readers.

Grubstreet: Weideman — ‘Marketers are cutting back on ad spend’

by Gill Moodie (@grubstreetSA) Naspers, the giant multinational that owns Media24, released its annual results recently. Because of its remarkable success in markets such as China, Russia and India, the South African division out of which Naspers grew is often ignored at results time. Grubstreet interviewed (via email) Media24 CEO Esmaré Weideman about how it fared in the greater group and in a tough market.

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