by Johanna McDowell. LONDON: Perfect Fools, Lucky Generals and Sunshine were three of the seven agencies we visited in London yesterday, Thursday, 16 April 2015 — day two of the AdForum Worldwide Summit London. Added to this lineup were Bartle Bogle Hegarty, Anomaly, MBA and Fold.
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#AdForumSummit London: “Media is an art, not an algorithm” — Hegarty
by Johanna McDowell. Meetings and speed-dates with a total of 17 agencies including group and independents —a very big Day 2!
#AdForumSummit London: Clients taking back control of data, processes
by Johanna McDowell. LONDON: Day 1 continued with one of the highlights: meeting with Sir Martin Sorrell.
#AdForumSummit Amsterdam: Era of vertical video is now
by Johanna McDowell. On our final day, we had three agencies to meet: Ogilvy, Made.For.Digital and Lemon Scented Tea.
#AdForumSummit: Reinvigoration through PR, gender balance & trends
by Johanna McDowell. On Day 2 we visited MullenLowe, Project Worldwide, Oath, Kiip, WPP (Mark Read), TBWA and CP+B.
AdForum Worldwide Summit: Publicis Omnicom merger “fatally flawed” — Sorrel
by Johanna McDowell. NEW YORK CITY: Day 2 of the 2013 AdForum Worldwide Summit started off with a taped message from Sir Martin Sorrell of WPP in response to key questions we were asking regarding the WPP group, as well as the potential impact of the Publicis Omnicom Group merger.
AdForum Worldwide Summit: Grey back in SA soon, Maxus could follow
by Johanna McDowell (@jomcdowell) NEW YORK CITY: Day 1 of the AdForum Worldwide Summit is always a big day, for a number of reasons. Firstly, it is often the only time the consultants have seen each other in a 12-month period and there is always a lot to catch up on. Secondly, on Day 1, we have a lot of energy and spirits are high.
Media Redefined: Amazing! How to put toothpaste back into the tube
by Martin MacGregor. Someone once asked Sir Martin Sorrell if he ever thought media would go back into creative agencies. His reply? “You can’t put the toothpaste back in the tube.”