by Johanna McDowell. LONDON: Perfect Fools, Lucky Generals and Sunshine were three of the seven agencies we visited in London yesterday, Thursday, 16 April 2015 — day two of the AdForum Worldwide Summit London. Added to this lineup were Bartle Bogle Hegarty, Anomaly, MBA and Fold.
by Johanna McDowell. Meetings and speed-dates with a total of 17 agencies including group and independents —a very big Day 2!
by Johanna McDowell. LONDON: Day 1 continued with one of the highlights: meeting with Sir Martin Sorrell.
by Johanna McDowell. On our final day, we had three agencies to meet: Ogilvy, Made.For.Digital and Lemon Scented Tea.
by Johanna McDowell. On Day 2 we visited MullenLowe, Project Worldwide, Oath, Kiip, WPP (Mark Read), TBWA and CP+B.
by Johanna McDowell (@jomcdowell) NEW YORK CITY: Day 2 of the 2013 AdForum Worldwide Summit started off with a taped message from Sir Martin Sorrell of WPP in response to key questions we were asking regarding the WPP group, as well as the potential impact of the Publicis Omnicom Group merger. Sir Martin believes that it is a “fatally flawed” merger, badly handled from a PR and client perspective with little consultation with staff and clients alike. It spells great opportunity for WPP.
by Johanna McDowell (@jomcdowell) NEW YORK CITY: Day 1 of the AdForum Worldwide Summit is always a big day, for a number of reasons. Firstly, it is often the only time the consultants have seen each other in a 12-month period and there is always a lot to catch up on. Secondly, on Day 1, we have a lot of energy and spirits are high.
by Martin MacGregor. Someone once asked Sir Martin Sorrell if he ever thought media would go back into creative agencies. His reply? “You can’t put the toothpaste back in the tube.”