AdForum Worldwide Summit London: Top-line growth should be focus of CMOs, agencies — Sorrell

by Johanna McDowell. LONDON: Perfect Fools, Lucky Generals and Sunshine were three of the seven agencies we visited in London yesterday, Thursday, 16 April 2015 — day two of the AdForum Worldwide Summit London. Added to this lineup were Bartle Bogle Hegarty, Anomaly, MBA and Fold.

#AdForumSummit London: “Media is an art, not an algorithm” — Hegarty

by Johanna McDowell. Meetings and speed-dates with a total of 17 agencies including group and independents —a very big Day 2!

#AdForumSummit London: Clients taking back control of data, processes

by Johanna McDowell. LONDON: Day 1 continued with one of the highlights: meeting with Sir Martin Sorrell.

#AdForumSummit Amsterdam: Era of vertical video is now

by Johanna McDowell. On our final day, we had three agencies to meet: Ogilvy, Made.For.Digital and Lemon Scented Tea.

#AdForumSummit: Reinvigoration through PR, gender balance & trends

by Johanna McDowell. On Day 2 we visited MullenLowe, Project Worldwide, Oath, Kiip, WPP (Mark Read), TBWA and CP+B.

AdForum Worldwide Summit: Publicis Omnicom merger “fatally flawed” — Sorrel

by Johanna McDowell. NEW YORK CITY: Day 2 of the 2013 AdForum Worldwide Summit started off with a taped message from Sir Martin Sorrell of WPP in response to key questions we were asking regarding the WPP group, as well as the potential impact of the Publicis Omnicom Group merger.

AdForum Worldwide Summit: Grey back in SA soon, Maxus could follow

by Johanna McDowell (@jomcdowell) NEW YORK CITY: Day 1 of the AdForum Worldwide Summit is always a big day, for a number of reasons. Firstly, it is often the only time the consultants have seen each other in a 12-month period and there is always a lot to catch up on. Secondly, on Day 1, we have a lot of energy and spirits are high.

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