AdForum Worldwide Summit London: Top-line growth should be focus of CMOs, agencies — Sorrell

by Johanna McDowell. LONDON: Perfect Fools, Lucky Generals and Sunshine were three of the seven agencies we visited in London yesterday, Thursday, 16 April 2015 — day two of the AdForum Worldwide Summit London. Added to this lineup were Bartle Bogle Hegarty, Anomaly, MBA and Fold.

Martin Sorrell shoots down independent agencies

by Herman Manson. WPP Chief Executive Martin Sorrell caused something of an outcry in Australia recently when he told a trade publication there that it will become “increasingly hard for independent agencies to survive or thrive.”

#AdForumSummit London: “Media is an art, not an algorithm” — Hegarty

by Johanna McDowell. Meetings and speed-dates with a total of 17 agencies including group and independents —a very big Day 2!

#AdForumSummit London: Clients taking back control of data, processes

by Johanna McDowell. LONDON: Day 1 continued with one of the highlights: meeting with Sir Martin Sorrell.

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