Shelf Life: Two-for-one specials coming to a fast-food outlet near you

Louise Marsland (@Louise_Marsland)’s pick of new product, packaging and design launches this week: January is the time of sales and special offers and even fast food isn’t exempt as KFC cooks up; Native VML shows how branded content works for Jameson; the tinsel has hardly been put away when the shops are slathered in red for Valentine’s Day and “sincere” messages on chocolates; Pepsi takes to the streets; and it turns out the Sodastream deal wasn’t that sweet for Scarlett Johansson.

Shelf Life: Incredible Connection pilots high-fashion stores

Louise Marsland (@Louise_Marsland)’s pick of new product, packaging and design launches this week: Incredible Connection rebrands with pilot high-fashion stores and a new retail philosophy; Sodastream bubbles on about its new brand ambassador; and Magnum uses tweets as currency to sweeten brand awareness.

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