by Tenielle Maris. Consumers have already begun strategising the smartest way to go about their spending over the festive season.
Search results for: Smart Shopper
Motive: Embracing smartphone shopping
by Marion Marais. The love affair between our smartphone and us knows no bounds, yet brands have been slow to capitalise on this relationship.
Shelf Life: Smart new-look Pick n Pay trials in Gauteng
by Cheryl Hunter. Pick n Pay revamping stores; salting the wine experience; GoPro licenses its content; and Montego pet treats launched.
The Sell: What shopper marketing must learn from digital
by Mimi Nicklin (@MimiNicklin) Do you remember a few years ago, when “digital” was this new and confusing discipline that everyone wanted a piece of but no one knew how? The cycle (of early-days ignorance) is starting again, except this time it’s shopper marketing that is the scary dragon looming at the agency front door.
Interview: Shopper marketing — it’s all about “me”
by Herman Manson (@marklives) Michelle van Trotsenburg, Y&R’s former business unit director: shopper conversion marketing, presented a talk at the POPAI Marketing at Retail Conference in Cape Town (held in June 2014), focused on what brands, retailers and shoppers need to do to capture influential trend-setting consumer segments.
The Ad Exec: Inside the agency — working hard vs smart
by Tom Fels (@thomasfels) Working smart and working hard are far from the same thing — it’s actually hard to work smart and, as an agency leader, it’s often even harder to ingrain a culture of behavioural excellence throughout an organisation.
#trendMARK: From smart phones to smart things
a trendMARK feature by Dave Duarte (@DaveDuarte) What if advertising wasn’t something you saw, but something you used? Let’s unpack digital marketing and the internet of things.
Hermaneutics: From print to payments, SA media keeps innovating
Herman Manson reports on what it takes for the media industry to innovate.
Q5: Keeping brands fresh, with Michelle van Schalkwyk-Haley
by Carey Finn. The head of brand for Pick n Pay shares insights into moving beyond functional advertising.
#BrandFocus: Disrupting & challenging the SA banking scene
by Sabrina Forbes. In 2017, TymeBank was the first new banking licence to be awarded in SA in 20 years.