Shelf Life: Smart new-look Pick n Pay trials in Gauteng

by Cheryl Hunter. Pick n Pay revamping stores; salting the wine experience; GoPro licenses its content; and Montego pet treats launched.

The Sell: What shopper marketing must learn from digital

by Mimi Nicklin (@MimiNicklin) Do you remember a few years ago, when “digital” was this new and confusing discipline that everyone wanted a piece of but no one knew how? The cycle (of early-days ignorance) is starting again, except this time it’s shopper marketing that is the scary dragon looming at the agency front door.

Interview: Shopper marketing — it’s all about “me”

by Herman Manson (@marklives) Michelle van Trotsenburg, Y&R’s former business unit director: shopper conversion marketing, presented a talk at the POPAI Marketing at Retail Conference in Cape Town (held in June 2014), focused on what brands, retailers and shoppers need to do to capture influential trend-setting consumer segments.

Hermaneutics: From print to payments, SA media keeps innovating

Herman Manson reports on what it takes for the media industry to innovate.

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