#BigQ2020: Personal, visual & always visible
by Shaune Jordaan. Personal, visual and always visible — these are the ingredients for connecting with customers in 2020.
#BigQ2019: Adland undergoing massive change
by Shaune Jordaan. There are a few emerging local and international trends that look set to have a big impact going forward.
BREAKING: The Odd Number buys into Hoorah
by Herman Manson. The Odd Number has acquired a minority equity stake in Hoorah, the digital agency recently launched by Shaune Jordaan, Jay Thomson, Tasmin Kingma and Neil Pursey.
EXCLUSIVE: Nestlé awards African content biz account
by MarkLives. Hoorah Digital has won the account to build Nestlé’s global content studio for Africa, which will bring the food and beverage company’s digital content production in-house.
EXCLUSIVE: Mallon leaves McCann for Hoorah Digital
Hoorah Digital has appointed Clyde Mallon as executive lead consultant: business partnerships, and Reagen Kok as group executive: client partnerships. Until recently, Mallon was COO and chief digital officer at McCann Worldgroup South Africa, and Kok was executive business director at FCB Joburg. Mallon’s role will primarily involve consulting to AB InBev’s in-house studio, Draftline, […]
#BigQ2020: A brave new world!
by Prakash Patel. Let’s get focused by knowing where we want to be in a year’s time — by being more purposeful and committed to becoming greater visionaries, innovators, disruptors and thinkers
Hoorah acquires 2AM
Hoorah Group Holdings has acquired through-the-line agency, 2AM. As of January 2020, the agency will form part of the group while retaining all staff as well as its Cape Town office. It’s the third independent agency to be bought by Hoorah Group Holdings, following Tenzing Agency and Ritual Studio in 2018 and 2019 respectively. “Hoorah’s […]
#BigQ2020: Hello, blurred world!
by Naeem Seedat. 2020 marks the start of a feeding frenzy, with ‘outsiders’ increasingly eating the lunch of ‘insiders’.
#BigQ2020: A new decade of change in the advertising industry
by Johanna McDowell & César Vacchiano. Where to from here? We present 10 trends for 2020 and the decade to come.
#BigQ2020: A focus on the unchanging
by Faheem Chaudhry. It might be more useful to take a step back to gain some perspective and notice what isn’t changing, rather than what is, as we head into the new decade.