#BigQ2019: Adland undergoing massive change
by Shaune Jordaan. There are a few emerging local and international trends that look set to have a big impact going forward.
BREAKING: The Odd Number buys into Hoorah
by Herman Manson. The Odd Number has acquired a minority equity stake in Hoorah, the digital agency recently launched by Shaune Jordaan, Jay Thomson, Tasmin Kingma and Neil Pursey.
#BigQ2019: Leveraging social listening & video content
by Ankush Manchanda. Authentic co-creation and storytelling are crucial to a winning digital strategy in 2019.
#BigQ2019: Big data — rethink or die
by Joey Khuvutlu. The industry has to prioritise delivering on the ‘grand promise’ of data-driven creative ideas and business solutions.
#BigQ2019: How much change will there really be?
by Johanna McDowell. Are we looking at fundamental changes or business as usual for the advertising, marketing and communications industry in 2019?
#BigQ2019: Let’s be credible again
by Masego Motsogi. Going into an election year, let’s pull ourselves towards ourselves, start giving a damn and stop hanging in the shadows and make our voices heard.
#BigQ2019: The continued rise of the discerning consumer
by Lebogang Rasethaba. People won’t consume bad content in much the same way they won’t eat things that will kill them.
#BigQ2019: Future-proofing your brand for 2019
by Nicole Shapiro. What should smart marketers be focusing on for the coming year to future-proof their brands?
#BigQ2019: 2019, the year of trust
by Wayne Naidoo. 2019 is set to be another challenging year and, with trust already on shaky ground, we’re barreling into it without a firm footing.
#BigReads2018: The agencies that made waves in 2018
by Herman Manson. Agency revenue rankings; Y&R CT, VML SA and VMLY&R; Agency Leaders’ Most Admired poll provided only some of the ad agency coverage in 2018.