#BigQ2019: Adland undergoing massive change
by Shaune Jordaan. There are a few emerging local and international trends that look set to have a big impact going forward.
BREAKING: The Odd Number buys into Hoorah
by Herman Manson. The Odd Number has acquired a minority equity stake in Hoorah, the digital agency recently launched by Shaune Jordaan, Jay Thomson, Tasmin Kingma and Neil Pursey.
Hoorah Digital acquires Ritual Studio
Digital consultancy, Hoorah Digital, has acquired creative storytelling agency, Ritual Studio, the agency founded in 2017 by creative and former Hellocomputer ECD, Simon Spreckley. Under the terms of the deal, Ritual Studio will be fully merged into Hoorah Digital. According to Shaune Jordaan, Hoorah Digital CEO and co-founder, the acquisition is a chance for the […]
Hoorah Digital wins Hi-Tec, Pizza Hut Tanzania
Hoorah Digital has kicked off 2019 with two new client wins, Hi-Tec and Pizza Hut Tanzania, the latter being the South African consultancy’s first move into other parts of Africa. Hi-Tec, the well-known outdoor and lifestyle brand, signed Hoorah Digital on as an agency of choice following a pilot programme which saw Hi-Tec’s online store […]
#BigQ2019: Digital means adland must adopt disruptor’s mindset
by Prakash Patel. My expectations for 2019 centre on transformation — transformation of our industry, our skills, our approach, our consumers, our services and, of course, digital transformation.
#BigQ2019: Infobesity & visual tsunamis
by Boniswa Pezisa. Let’s talk about the macro environment and emerging trends, from budgets to diversification and collaboration.
#BigQ2019: The myth of being time‑poor
by Lani Carstens. As marketers and content creators, surely we need to only serve up snackable content that is easy to digest? Not so.
#BigQ2019: What do decreasing brand budgets mean for adland?
by Brenda Khumalo. With the economic downturn continuing to hit SA, the market is likely to continue facing the threat of decreasing budgets.
#BigQ2019: Is advertising screwed?
by Jarred Cinman. The thing we all forget is that companies still need to ply their wares to customers.
#BigQ2019: The year of questions & interrogation of creative output
by Khuthala Gala Holten. It’ll be important to be hyperaware of the big shifts while not abandoning the traditional approaches that continue to work well.