by Johanna McDowell. At our masterclass last month, César Vacchiano shared with us some global trends in the advertising and communication industry.
Johanna McDowell, Scopen partner and director for the UK and South Africa, has announced the start of fieldwork for AgencyScope South Africa 2019/20. It will include face-to-face interviews with an anticipated 260 chief marketing officers (CMOs) this year. Biennial study AgencyScope South Africa is a biennial study conducted by international research consultancy, Scopen, on what […]
by Johanna McDowell. We pitch consultants met with MullenLowe Group LA, The Shipyard (on a ship!), Agency Mania and Scopen on Day 4 of the AdForum Worldwide Summit Los Angeles, Thursday, 11 April 2019.
by Herman Manson. Today we reveal which pitch consultant agency execs are most likely to recommend to a client.
Financial Mail AdFocus has announced its 2018 winners list. This year included the addition of a new category, the Financial Mail Creative Challenge, and the Shapeshifter Award replacing the New Broom from previous years. The Creative Challenge is a print-advertising contest that gives art directors and copywriters an opportunity to deliver high-impact, tactical print ads […]
by Johanna McDowell. Marketing supplier duplications are less obvious than might occur when procuring furniture or more-tangible services and products.
by Johanna McDowell. Agencies need practice in order to optimise their sales pitch to potential clients and this opportunity was offered to eight black-owned agencies last month.
by Carey Finn. In the pipeline are new offerings, as well as a new name, for the Joburg-based agency.
by Johanna McDowell. Leading marketers met with agencies last month to discuss the thorny, and often misjudged, issue of collaboration among agencies for the purpose of achieving business objectives for marketers.
by César Vacchiano. Day 5 was about the New Miss America, the strange power of confidence, Sir Martin Sorrell and the final set of awards.