by Johanna McDowell. Since the pandemic outbreak, everyone seems to have become more adept at video-conferencing. How is this working in the agency pitch space?
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#BigQ2020: A new decade of change in the advertising industry
by Johanna McDowell & César Vacchiano. Where to from here? We present 10 trends for 2020 and the decade to come.
Masterclass Notes: Trends from #AdForumSummit London
by Johanna McDowell. Here are seven possible trends that stood out at the recent AdForum Worldwide Summit in London, 22–25 September 2019.
Masterclass Notes: Key global trends in advertising & comms industry
by Johanna McDowell. At our masterclass last month, César Vacchiano shared with us some global trends in the advertising and communication industry.
#AdForumSummit LA: Clients wants media back in creative agencies
by Johanna McDowell. We pitch consultants met with MullenLowe Group LA, The Shipyard (on a ship!), Agency Mania and Scopen on Day 4 of the AdForum Worldwide Summit Los Angeles, Thursday, 11 April 2019.
#AgencyLeaders2018: Most-rated pitch consultant
by Herman Manson. Today we reveal which pitch consultant agency execs are most likely to recommend to a client.
Masterclass Notes: Optimising marketing-vendor database costs
by Johanna McDowell. Marketing supplier duplications are less obvious than might occur when procuring furniture or more-tangible services and products.
Masterclass Notes: Black-owned agencies & marketers
by Johanna McDowell. Agencies need practice in order to optimise their sales pitch to potential clients and this opportunity was offered to eight black-owned agencies last month.
#AgencyFocus: Big changes ahead for Clockwork Media
by Carey Finn. In the pipeline are new offerings, as well as a new name, for the Joburg-based agency.
Masterclass Notes: Collaboration & changing role of lead agencies
by Johanna McDowell. Leading marketers met with agencies last month to discuss the thorny, and often misjudged, issue of collaboration among agencies for the purpose of achieving business objectives for marketers.