Springbok star, Bryan Habana, his team at creative sporting agency, Retroactive, have announced the launch of MatchKit.co, a mobile tech platform intended to help athletes grow their commercial brands. The plan is to reinvent the way athletes — of every tier and discipline — monetise their careers in a simple and cost-effective way. “This pandemic […]
The 2020 PRISM winners were announced on Friday evening, 15 May 2020, via YouTube and social media. Riverbed won the South African Campaign of the Year category for its Underage Drinking campaign. While we have your attention, please would you consider taking out a MarkLives membership to help finance our operations? The covid-19 pandemic is […]
The IAB SA has announced the finalists for its 12th Annual Bookmark Awards, being held at The Galleria in Sandton, Johannesburg, on Thursday, 19 March 2020. View agency profiles and news at Ramify.biz All the finalists Entrant Title Brand Product Campaign: Digital strategy TBWA\Hunt Lascaris Joburg In Rehersal for Unbound Joburg Ballet The Unbound Production […]
The Hollard Sport Industry Awards took place in Johannesburg end of last week, honouring the work behind the business of sport: marketing, PR, digital, sponsorship, advertising, community investment, social media and branding. Agency of the Year Levergy, the sport and entertainment arm of M&C Saatchi, walked away with four awards: Activation of the Year award […]
The Mobile Marketing Association South Africa’s Smarties Awards were held in Johannesburg on Thursday, 30 October 2019, awarding bronze, silver and gold winners as well as Marketer of the Year, Agency of the Year and Agency of the Future. Of the entrants, Digitas Liquorice was the most-awarded agency of the evening, scooping three seven Smarties […]
by MarkLives. We’ve updated our revenue rankings to give marketers an overview of the relative scale of ad agencies in the SA comms landscape.
The Mobile Marketing Association South Africa (MMA SA) has released the Smarties SA shortlist. The awards show has 18 categories into which marketers, agencies and tech enablers entered their work this year. Judging took place in September 2019 by a panel of industry experts with Dudu Mokholo, Samsung Africa CMO, as jury chair. “Our judging […]
by Sabrina Forbes. For one day only last month, SuperSport held a popup gallery in Benmore, Sandton, for its Rugby World Cup launch. We also chatted to Retroactive about the campaign.
by MarkLives. We feature insight into Biogen South Africa’s #BiogenJourney campaign by Retroactive.
Former Springbok, Bryan Habana, and Mike Sharman, co-founder of Retroviral Digital Communications, have launched Retroactive. This new creative digital sports marketing agency will manage fully integrated digital marketing campaigns for customised sport sponsorships and events. “Sponsorship for sponsorship’s sake seldom achieves the full potential that a strong sports-marketing campaign can deliver, and we have seen […]