by Remon Geyser. Marketing, creative and advertising professionals in Kenya, Ghana and Nigeria take a look at “Pa-rum-pum-pum-pum”.
by Remon Geyser. Today we’re digging deeper into the harder-to-measure, longer-term approach of emotive advertising campaigns.
by Remon Geyser. Today we’re looking at how creatives from Kenya, Ghana and Nigeria perceive the SA TVC, “Delicious Double Creamy Country Fresh”.
by Remon Geyser. It’s no secret that South Africans love ads that are humorous. But will this type of advertising work elsewhere in Africa?
by Remon Geyser. We were curious to see if ads that perform well in South Africa would perform just as well in other African countries.
by Remon Geyser. Nigeria has seen its fair share of social ownership. Coca-Cola and Pepsi are good examples of this.
by Remon Geyser. Our Springleap industry creative panel provides insight into why two Kenyan campaigns have worked for brands.
by Remon Geyser. How are brands in Kenya using our desire for social currency to sell?
by Remon Geyser. Our Springleap creative panel in Ghana has a few recommendations that may help brands carve themselves a tidy niche there.
by Remon Geyser. In Nigeria, storytelling is an age-old tradition that is being used successfully for many brands in many campaigns.