by Remon Geyser. Marketing, creative and advertising professionals in Kenya, Ghana and Nigeria take a look at “Pa-rum-pum-pum-pum”.
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Taking Flight: Africa on Investec’s extraordinary Promaths ad
by Remon Geyser. Today we’re digging deeper into the harder-to-measure, longer-term approach of emotive advertising campaigns.
Taking Flight: Africa on Country Fresh’s doubly delicious ad
by Remon Geyser. Today we’re looking at how creatives from Kenya, Ghana and Nigeria perceive the SA TVC, “Delicious Double Creamy Country Fresh”.
Taking Flight: Africa on Gill’s cheeky ad that’s worth ‘washing’
by Remon Geyser. It’s no secret that South Africans love ads that are humorous. But will this type of advertising work elsewhere in Africa?
Taking Flight: Africa on Chicken Licken’s “Great Dlamini”
by Remon Geyser. We were curious to see if ads that perform well in South Africa would perform just as well in other African countries.
Talk Africa: Nigerians take social ownership of brands’ campaigns
by Remon Geyser. Nigeria has seen its fair share of social ownership. Coca-Cola and Pepsi are good examples of this.
Talk Africa: Trust me, I’m famous — Kenyan celebrity power
by Remon Geyser. Our Springleap industry creative panel provides insight into why two Kenyan campaigns have worked for brands.
Talk Africa: From beers to likes — social currency in Kenya
by Remon Geyser. How are brands in Kenya using our desire for social currency to sell?
Talk Africa: Making an impact — Ghanaian hits and misses
by Remon Geyser. Our Springleap creative panel in Ghana has a few recommendations that may help brands carve themselves a tidy niche there.
Talk Africa: Great storytelling by Nigerian brands
by Remon Geyser. In Nigeria, storytelling is an age-old tradition that is being used successfully for many brands in many campaigns.