by Dr Carla Enslin. Consider the infinity loop, in all its seductive and sinuous elegance. But it can also be quite useful as a physical demonstration and metaphor when applied to strategic brand-building.
Search results for: Purposeful branding
Brands & Branding: Brand, and purpose
by Andy Rice. Not since Rolls met Royce have two words been so intimately joined at the hip.
Brands & Branding: Transformations & emergence of brand ecosystems
by Dr Carla Enslin. The transformations identified here present fundamental outcomes and key performance variables towards the useful development of a customised brand-business metric.
#BrandFocus: Capitec on branding a client-centric bank
by Sabrina Forbes. Capitec’s unwavering commitment follows four fundamentals that govern the actions of everything the bank does, every day.
Brands & Branding: Reputation risk to inform decisions
by Grace-Anne Belger. Proactively planning for a reputational crisis is half the battle won.
Brands & Branding: The (post)modern brand as representation
by Christo van der Westhuizen. What, actually, is a postmodern brand in a late capitalist society?
Brands & Branding: Hyperlife feeds insatiable appetite for convenience
by Ailsa Wingfield. With finite time but infinite change, consumers’ expectations don’t stand still. But what does true convenience mean?
The Real McCoy: Purposeful profit
by Sean McCoy (@TheRealMcCoyTRM) While this column is not political in nature, it poses the question of how we might learn from brand conversations and initiatives internationally, in which social issues are being addressed.
Clover, your advertising is misguided
by Jarred Cinman. Permit me a moment of rare sanctimony for adland, if you will: this kind of lazy, unwise, poorly executed and embarrassing work demeans us all.
Q5: Beyond the hashtag with Ingrid Lotze & Gavin Moffat [interview]
by Carey Finn. The co-founders of join.the.dots Academy and Hers&His weigh in on the way we talk about social justice, and what brands can do to help.