Publicis Africa Group has acquired Johannesburg-based, Popimedia. The performance ad-tech company will continue to operate under its own brand but will be included extensively in the agency group’s current and future offering. “With this investment in Popimedia, we will increase the breadth of our offering to clients, enabling them to maximise campaign reach and through-the […]
by Herman Manson. Publicis Africa Group has grown from 200 people in 2010 to 3000, and now spans 35 countries and 51 agencies — an investment of billions of rand.
by Herman Manson. This acquisition is believed to be the largest agency buyout ever to happen in South Africa.
Operating out of Johannesburg & Cape Town in South Africa, Publicis Groupe Africa consists of more than 20 of South Africa’s leading communications, marketing, media, advertising and technology companies. The Groupe is also a stakeholder in more than 60 agencies across 36 African countries.
by Herman Manson. With Kevin Tromp having left, Publicis Groupe Africa and a number of its agencies have undergone significant management changes.
by MarkLives. Publicis Groupe has been appointed to the second tranche of Distell brands.
by Herman Manson. Brand South Africa’s advertising and digital marketing accounts are out to tender.
by Carey Finn. Former ECD Gareth McPherson has taken on a dual role — and he has big plans.
by Herman Manson. Today we reveal the South African agency from which great things are expected this year!
Seven South African entries, three Egyptian, two Kenyan and Nigerian, and one Namibian have made the shortlist for this year’s Epica, the advertising awards show judged by industry journalists, out of 4020 entries from 69 countries. The final results will be announced on 16 November 2018. The highest number of entries came from Germany, followed […]