Publicis Africa Group has acquired Johannesburg-based, Popimedia. The performance ad-tech company will continue to operate under its own brand but will be included extensively in the agency group’s current and future offering. “With this investment in Popimedia, we will increase the breadth of our offering to clients, enabling them to maximise campaign reach and through-the […]
by Herman Manson. Publicis Africa Group has grown from 200 people in 2010 to 3000, and now spans 35 countries and 51 agencies — an investment of billions of rand.
by Herman Manson. This acquisition is believed to be the largest agency buyout ever to happen in South Africa.
Operating out of Johannesburg & Cape Town in South Africa, Publicis Groupe Africa consists of more than 20 of South Africa’s leading communications, marketing, media, advertising and technology companies. The Groupe is also a stakeholder in more than 60 agencies across 36 African countries.
by Herman Manson. With Kevin Tromp having left, Publicis Groupe Africa and a number of its agencies have undergone significant management changes.
Seven South African entries, three Egyptian, two Kenyan and Nigerian, and one Namibian have made the shortlist for this year’s Epica, the advertising awards show judged by industry journalists, out of 4020 entries from 69 countries. The final results will be announced on 16 November 2018. The highest number of entries came from Germany, followed […]
Publicis Machine is the new strategic and creative agency of Graham Beck Enterprises. This South African méthode cap classique (MCC) producer makes Graham Beck and Gorgeous MCC brands, as well as the Steenberg wine and MCC ;brands. Graham Beck’s global focus was the motivation behind partnering with Publicis Machine and its international affiliates, according to the agency. […]
Saatchi & Saatchi Synergize, acquired by Publicis Groupe in December 2013, has rebranded as Performics South Africa, joining the global Perfomics network to deliver performance marketing plus creative and strategic services to a diverse range of clients. Globally, Performics (a Publicis Media company) offers display, search, performance content, social and programmatic buying campaigns to clients. […]
Publicis Groupe Africa’s 14 Cape Town agencies and 500 staff are moving into a single office space in Cape Town’s East City Precinct. Arc, Digitas Liquorice, Incentiv, Leo Burnett, MSL, Nurun, Performics, Prodigious, Publicis Machine, Narrative, Saatchi & Saatchi, Moon Walk, Starcom and Zenith will all now be located at The Harrington at 50 Harrington […]
by Carey Finn. The ad agency has restructured itself through an initiative called The Machinery, with a view to embedding brands more deeply into pop culture.