Tech Law: How POPI will change your direct marketing activities

by Paul Jacobson (@pauljacobson) The Protection of Personal Information Act has particular interest for direct marketers because of the likely substantial impact the legislation will have on consumer-facing initiatives when it goes into effect. POPI has a section that deals specifically with and introduces a consent model designed for direct marketing. It is an interesting model and I’ll explain why in a moment.

Tech Law: Processing, personal information and direct marketing under POPI

by Paul Jacobson (@pauljacobson) There is a lot more to the anticipated Protection of Personal Information Act and, in this post, I’d like to give you an overview of two further important terms used in the Protection of Personal Information Bill, namely “personal information” and “processing”.

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The Power Report: Cyber risk as much about comms as IT #coronavirusSA

by Megan Power. Ongoing risk management in a constantly changing environment is not something to leave to IT, board members and cyber security experts alone.

#Transformers: Tech, data & the looming privacy apocalypse [video]

by Charlie Mathews. In this interview, Arthur Goldstuck speaks about how technology is transforming marketing faster than ever before, and the coming privacy showdown.

Beyond Borders: Measurability on the African continent

by Craig Page-Lee (@cpl_ignite) Who will be first out of the starting blocks in the race to mine the new “gold” of raw data on the continent? The media owners? The media agencies? The telecommunications companies? Or possibly a combination of all — something that I believe will be best for the industry?

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