Shelf Life: New brand identity for Primedia Broadcasting

Louise Marsland (@Louise_Marsland)’s weekly pick of recent product, packaging and design launches: brand story of the week is the refresh of Primedia Broadcasting’s identity; it’s tea for two as Chaplon Tea launches in SA; Hills ensures cat lovers will purr; and Levi’s invests in youthful entrepreneurs.

Allan Kent leaves Saatchi AtPlay for Primedia Broadcasting

by Herman Manson (@marklives) Allan Kent, Head of AtPlay at Saatchi & Saatchi, has left the agency to join Primedia Broadcasting where he will head up the digital division.

Kent has spent close to twelve years at Saatchi – first as an ‘external resource’ (his words) then from 2006 as an employee.

Primedia Broadcasting, a client of AtPlay, consists of really passionate people, says Kent, who has grown to know the business well. When the new position came up he felt it would be a great opportunity to spread his wings at a business where he “already knew what I’d be getting myself in for,” says Kent.

Ad Feature: Heroes & Zeros gets an upgrade

by MarkLives (@marklives) The Ad Feature from Primedia Broadcasting returns in 2015 with a new look, more content — and an expanded panel. Ad critic Andy Rice is joined by brand and communications strategist, Sizakele Marutlulle, and EWN anchor, Jacob Moshokoa, to rate and slate the ads on their radar screen.

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