by Charlie Mathews. The Marketing Mice on that tone-deaf Pepsi commercial with Kendall Jenner.
by DK Badenhorst. What is the anatomy of this Pepsi ad featuring Kendall Jenner? It surely didn’t come from nowhere.
As someone who dislikes the practice of admiring or describing problems ad infinitum, Sizakele Marutlulle suggests interventions on representation worth exploring.
by Jabulani Sigege. Pop culture isn’t something that can just be marketed as if you’re selling a can of soup.
by Jeff Harvey. “Woke” ads are all the rage at creative award shows but, in an industry that celebrates originality, has this trend run its course?
by Sabrina Forbes. Melissa Attree, Palesa Madumo, Bridget Johnson and Mike Abel share their broader thinking on some of the key themes that emerged out of “Marketing Gets Nak*d”.
by Charlie Stewart. American market research company, Forrester, has increased its forecasts for social adspend in the coming years.
by Charlie Stewart. The latest Burger King advert for the Connected Whopper is one of the more-innovative campaigns of the year-to-date.