Brand trust, risk & purpose‑led marketing

by Sabrina Forbes. Melissa Attree, Palesa Madumo, Bridget Johnson and Mike Abel share their broader thinking on some of the key themes that emerged out of “Marketing Gets Nak*d”.

Africa Style: No-one needs your brand

by Masingita Mazibuko. Wake up and smell the coffee, marketers; no-one really, truly, honestly, genuinely, absolutely needs your brand. That’s why the brand’s relationship with the intended consumer, as well as its product intrinsics, is such a crucial element of the marketing mix.

Online CPD Courses Psychology Online CPD Courses Marketing analytics software Marketing analytics software for small business Business management software Business accounting software Gearbox repair company Makeup artist