by Sabrina Forbes. Melissa Attree, Palesa Madumo, Bridget Johnson and Mike Abel share their broader thinking on some of the key themes that emerged out of “Marketing Gets Nak*d”.
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Africa Style: No-one needs your brand
by Masingita Mazibuko. Wake up and smell the coffee, marketers; no-one really, truly, honestly, genuinely, absolutely needs your brand. That’s why the brand’s relationship with the intended consumer, as well as its product intrinsics, is such a crucial element of the marketing mix.
Mike Abel: In defense of the great pay-off line
by Mike Abel. As the world moves toward new ways of reaching and touching consumers, I’ve decided to look at one of the “old” ways of communicating a brand’s proposition – and understanding its role currently and looking ahead.