Ad of the Week: Not playing ‘litely’ in the beer market

by Oresti Patricios (@orestaki) Take a beer bottle. It doesn’t have a face or limbs. To animate it and give it character requires something special in the hands of skilled artists; and this is what Amstel and Owen Kessel Leo Burnett have done with the launch campaign for Amstel Lite: ‘Make Your Play’.

AdForum Worldwide Summit NYC: Why clients review agencies

by Johanna McDowell. The 4A’s presented top-line results from a recent survey to establish the reasons that clients review their agencies.

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