Louise Marsland (@Louise_Marsland)’s weekly pick of recent product, packaging and design launches: Oreo is set to transform its brand this weekend; Cluck, Cluck… a new chicken franchise launches; Tsogo Sun does it with Vigour & Verve; and an eco-storage solution in Cape Town sets a benchmark.
Louise Marsland (@Louise_Marsland)’s weekly pick of recent product, packaging and design launches: Oreo’s culture-jacking hits South Africa, Lay’s launches a 50%, less fat chip, Shannon’s Merlot released and adidas’ custom designer mag out.
What could be less controversial than the iconic Oreo cookie? Well, try an Oreo with rainbow crème filling. Nabisco, a division of Kraft Foods made a calculated marketing move in June 2012—which amongst other things is LGBT Pride month—by posting an image of a pro-pride cookie on their Facebook page. By Oresti Patricios, CEO Ornico
The imaginary cookie had a six-layer rainbow-coloured filling, reminiscent of the pride flag; below was the simple text: “June 25 | Pride”. It went viral, and attracted kudos from the LGBT (lesbian, gay, bisexual and transgender) community.
Within 24 hours, the company’s Facebook post had 177 000 likes, 52 000 shares and 22 463 comments. There were negative remarks from anti-gay commentators, but most of the comments were supportive of Oreo’s marketing intent. And the debate has resulted in free publicity for the product, made by Nabisco, a brand owned by Kraft.
by Taazima Kala-Essack. I’m willing to bet many would agree: knowing is not even close to half the battle. There is much, much more to it than that.
by Taazima Kala-Essack. The case for people, brands and businesses becoming more human gets stronger every day. In cracks of darkness, light gets in.
by Sabrina Forbes. In South Africa, Mondelēz International employs 700 people and Cadbury Dairy Milk (and its entire range), Stimorol, Chappies, Halls, Oreo, Dentyne, and Lunch Bar, to name a few, are household brands.
by MarkLives. Sibu Mabena is our fourth panellist to tackle: “Are SA ad agencies and brands embracing an authentically African narrative and aesthetic or do they continue to imitate US and European work?”
Client Chicken Licken, together with brand and communications agency Joe Public United, embraces women’s daily struggles to find an insightful and humorous way to market its SoulSister Party 4 meal for the first time. Produced and directed by Greg Gray of Romance Films, the campaign delivers a humorous performance by the singing Soul Sisters trio. […]
by Craig Wight. In quitting Twitter, Instagram and Facebook, does Lush risk a slide into obscurity and irrelevance?
by Johanna McDowell. We pitch consultants met with Team One, The Stagwell Group and Dentsu Aegis Network on Day 3 of the AdForum Worldwide Summit Los Angeles, Wednesday, 10 April 2019.