The Ogilvy Digital Marketing Academy (ODMA), an educational initiative between Ogilvy and lecturer and digital strategist Dave Duarte, has celebrated its first year of contributing to the “geekification of the ad industry,” as Duarte had joked it would do when the academy in its current form was first launched in early 2011.
Search results for: ODMA
Black (owned) agencies left behind by MAC Charter
by Mxolisi G Buthelezi. In her book, “Who’s Afraid of Affirmative Action”, Christine Qunta laments that black people still find themselves in need of affirmative action. Adland is no exception.
10th birthday wishes from readers
by MarkLives. Ten years ago today, MarkLives debuted on the South African web. Our readers wish us a happy birthday.
#BigReads2017: Transformation, ratings, circulations & other issues
by Herman Manson. We list the best-read media and marketing stories on MarkLives during 2017.
Cover Stories: Top 5 South African mag covers for 2017 — commercial
by Shane de Lange. It goes without saying that art is a pivotal cultural pillar in the creation of any thriving society, and so my choice of the top five local commercial covers for 2017 follows this trend.
The heart of BEE is our own minds
by Jarred Cinman. This piece on black economic empowerment (BEE) is for those who desire transformation but for whom it keeps feeling just out of reach.
Agency Life: The black elephant in the room — part 3
by TJ Njozela. My people, I’m just going to go straight into it. Sorry, not sorry.
Transforming adland — straddling the line between utopia & reality
by Lynn Madeley. The transformation conversation in marketing and comms in South Africa has had much less engagement from us white ad execs. Why?
BEE myths & facts in adland
by Jarred Cinman. Following on from my introduction to black economic empowerment, here’s a collection of BEE myths and facts.
Agency Life: The black elephant in the room — part 2
by TJ Njozela. Previously, we looked at why the pachyderm is in the room; now, we’re going to talk about the challenges of having one in an ad boardroom.