by MarkLives (@marklives) In the latest Ad Feature, Andy Rice gives a report back after his visit to the US, looking at how different television advertising there is to what we get here in South Africa, and the three-person panel chooses one Superhero and two Heroes.
Search results for: Nike Just Do It
#Transformers: Structural transformation matters. Just do it!
by Charlie Mathews. As the world watched ordinary Americans courageously face off a Trumpian display of violent, systematic racism backed by police brutality, Nike made an ad.
Always Learning: Nike, Caster Semenya & gender identity
by Kirsten Dewar. Caster Semenya’s story is not only inspirational but holds profound lessons for marketers about women and marketing.
All the Pendoring 2018 finalists
by MarkLives. Winners will be announced at this year’s gala event, scheduled for 1 November 2018 in Joburg.
#TheInterlocker: Just do it • LGBTQ+ • No more releases • Pitch charges
by MarkLives. Tlhogi Ngwato, Sam Swaine, Kevin Seturumane and Michelle Cavé each share something they believe their PR peers would benefit from reading.
Unorthodoxy: Proving we’re worth it
by Gau Narayanan. For ad agencies, getting paid fairly by clients is easier said than done.
Shelf Life: DARE to create ENVY with Nike on Highsnobiety
Great golf gear from Nike, local gins awarded on global stage and win an Nguni herd with MiWayLife and CHOC — Cheryl Hunter’s weekly pick!
Motive: Does digital brand lift equal ad recall?
by Dee Stephens. Digital brand lift is the exact science of traditional “ad recall”, and is backed with quantifiable, trackable, exploitable data — at your fingertips.
Brand Culture: Social justice, advertising and brands
by DK Badenhorst. Social justice causes are like brands in many ways. They have character, stand for something and would often be better off if we changed our behaviour.
#CannesLions: PR, Glass, Outdoor & Media winners
Cannes Lions 2015 has announced winners in the Glass, Outdoor and Media categories. South Africa had no winners in Glass but Gloo@Ogilvy took a Bronze Lion in Media for FNB. In the Outdoor category Joe Public won a Bronze Lion, as did Ogilvy Cape Town and Publicis Machine. Y&R South Africa Cape Town won three Bronze Campaign Lions in the same category.