Net#work BBDO has appointed Leo Manne, the former TRACE TV southern Africa regional head and SABC executive, as managing director. He replaces Gautham Narayanan, who was forced to leave the agency and South Africa after Home Affairs “clanged the door shut,” according to a statement issued by the agency. “Leo is renowned for shaking things […]
by Gau Narayanan. Our primary marketing challenge is to tackle one thing and one thing alone: mass indifference.
by Herman Manson. The local market is one of about 40 markets affected by a global decision following a one-year review and selection process.
by Gau Narayanan. For ad agencies, getting paid fairly by clients is easier said than done.
by Gau Narayanan. As an industry that prides itself on being one step ahead when advising our clients, how well and how often do we apply this to our own business?
by Gau Narayanan. Why do we think that brands need to pay for eyeballs on the large screen but not on the small screen?
by Gau Narayanan. Let’s look at what kind of work works before I try and explain why it does and the implications for marketers and agencies.
SA gets growling to celebrate 50 years of Mercedes; FCB gives Absa new perspective; and Prima Toys unboxes videos — Cheryl Hunter’s weekly pick!
BBDO has announced the launch of Flare, an in-house content division geared at tackling the exponential growth in video content in today’s communication mix. Heading up Flare is Johannesburg-based new appointment, Tara Dales, who has past experience in the world of content from her time at National Geographic, Buzzfeed and Rubicon Entertainment. According to Net#work […]
Net#work BBDO has announced the promotion of Tebogo Koena to head of strategic planning, effective immediately. “The role of strategy doesn’t always get the credit it deserves,” says Net#work BBDO ECD, Brad Reilly. “Strategic planning is critical to the creative process and although it doesn’t get a fair share of the limelight, the work behind […]