Ad of the Week: Nando’s serves up the good news

by Oresti Patricios (@orestaki) From Nkandla to load-shedding, from chaos in parliament to ISIS, the bad news seems to be coming at us hard and fast. Thankfully, there’s a flame-grilled chicken brand with a good sense of humour that’s campaigning hard to get us to laugh.

Ad of the Week with Oresti Patricios – A good reason to love Nando’s (even more)

MarkLives Ad of the Week with Oresti Patricios – A good reason to love Nando’s (even more)

Ever tried to list all the reasons why you love South Africa?

In a context saturated with mining violence and strikes, investor pessimism and ratings downgrades, you’ve got to love Nando’s for reminding locals to think of the reasons why they love this country.

In a clever campaign that celebrates the chicken people’s 25th birthday, the savvy brand has called on Fando’s (Nando’s fans, get it?) to use the hash tag #25reasons and to start showing the love.

There’s a Pinterest board called #25reasons where SA lovers can repin their favourite reasons or create their own. Fando’s were also required to Tweet their #25reasons or to post them on Nando’s Facebook page. The fowl brand says the most shared reasons will be made into online videos.

To drive interest in the campaign Nando’s agency, Black River FC, created a couple of spots that have been flighted on TV, can be seen on YouTube, and are doing the rounds via email, Google+, Facebook and other social networks.

The most-valuable brands in South Africa

2022 ranking: Kantar BrandZ Top 10 Most Valuable South African Brands 2023  Rank 2023  Brand  Category  Brand Value 2023 (USD mil)  1  First National Bank Financial Services 3,402  2 Standard Bank Financial Services  2,991  3 MTN Telecom Providers  2,810  4  Vodacom Telecom Providers  2,651  5  Castle  Alcohol  2,010  6  Nando’s  Fast Food  1,792  7  Absa …

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