by DK Badenhorst. Let’s look at a much-written-about ad that recently hit our screens: Nando’s Afrotising aka “More South African Flavour”.
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Shelf Life: Nando’s shows how South Africans can fix everything
Nando’s latest politically timed TVC; Publicis tells Africa to #OwnYourCrown; and Visa evolves sensory branding — Cheryl Hunter’s weekly pick!
Ad of the Week: Nando’s serves up the good news
by Oresti Patricios (@orestaki) From Nkandla to load-shedding, from chaos in parliament to ISIS, the bad news seems to be coming at us hard and fast. Thankfully, there’s a flame-grilled chicken brand with a good sense of humour that’s campaigning hard to get us to laugh.
Ad of the Week with Oresti Patricios – Nando’s Hot Old Spice Spoof
Nando’s is renowned for its in-your-face ads that elicit a guffaw, because the brand often rips off popular culture icons and, delightfully, other ads. Last year it took a swing at Santam’s ad demonstrating the fact that we very often miss the details in ads. It did this by surreptitiously changing a background character’s clothing while the main character spoke about insurance clauses.
Santam could have reacted all ‘stuffed shirt’ about this cloned ad, and even taken Nando’s to the Advertising Standards Authority (ASA), but instead they offered to forgive the chicken people if a delivery of 74 Nando’s meals was made to the Johannesburg Children’s Home. Nando’s complied, but went one better by promising to repeat the exercise once a month for a year. It was a win-win for both brands, and the kid’s home.
Now Nando’s has done a rip-off of that iconic Old Spice campaign, which was called “The Man Your Man Could Smell Like”. Old Spice’s campaign was the stuff of legend and inspired reams of advertising case studies. The Old Spice ad became a viral sensation at the time, due to its cheeky, yet self-effacing and wry humour – it was poking fun at itself and an entire category.But more so, it was a pioneering, genre-defining campaign that showed how a brand could be re-invigorated with a clever campaign.
Ad of the Week with Oresti Patricios – A good reason to love Nando’s (even more)
MarkLives Ad of the Week with Oresti Patricios – A good reason to love Nando’s (even more)
Ever tried to list all the reasons why you love South Africa?
In a context saturated with mining violence and strikes, investor pessimism and ratings downgrades, you’ve got to love Nando’s for reminding locals to think of the reasons why they love this country.
In a clever campaign that celebrates the chicken people’s 25th birthday, the savvy brand has called on Fando’s (Nando’s fans, get it?) to use the hash tag #25reasons and to start showing the love.
There’s a Pinterest board called #25reasons where SA lovers can repin their favourite reasons or create their own. Fando’s were also required to Tweet their #25reasons or to post them on Nando’s Facebook page. The fowl brand says the most shared reasons will be made into online videos.
To drive interest in the campaign Nando’s agency, Black River FC, created a couple of spots that have been flighted on TV, can be seen on YouTube, and are doing the rounds via email, Google+, Facebook and other social networks.
The most-valuable brands in South Africa
2022 ranking: Kantar BrandZ Top 10 Most Valuable South African Brands 2023 Rank 2023 Brand Category Brand Value 2023 (USD mil) 1 First National Bank Financial Services 3,402 2 Standard Bank Financial Services 2,991 3 MTN Telecom Providers 2,810 4 Vodacom Telecom Providers 2,651 5 Castle Alcohol 2,010 6 Nando’s Fast Food 1,792 7 Absa …
Directory of independent creative agencies in South Africa 2021
We’ve created a table of independent creative agencies in South Africa. Listings are voluntary and made directly by the agencies involved.
Fair Exchange: Balanced bravery for growing brands
by Erna George. A Tom Fishburne cartoon made me wonder recently: is marketing losing its bravery?
Clover, your advertising is misguided
by Jarred Cinman. Permit me a moment of rare sanctimony for adland, if you will: this kind of lazy, unwise, poorly executed and embarrassing work demeans us all.
#WritersBlock: Pundits, pedants and purists
by Tiffany Markman. Is there room for Grammar Police in a world where English evolves? I don’t think so — and that’s a tough scenario for me, because I am one.