NATIVE VML has been awarded lead digital agency status for Vaseline Men Hand & Body. “We believe NATIVE VML has the proficiency to place Vaseline in the mind of the modern man through deep and meaningful engagement across various channels. We have no doubt that we will shift market perception,” says Richard Kohler, global brand […]
NATIVE VML has been awarded the digital marketing account Nando’s. “Many of us at NATIVE VML have the Nando’s brand in our DNA, having worked on their business in the 90s,” says Jarred Cinman, managing director of NATIVE VML, “so this feels somewhat like a homecoming. We believe that this brand still holds huge potential […]
After three years of working with Absolut Vodka SA, NATIVE VML has expanded its role from a digital supplier to the brand’s lead agency. The appointment is on the back of a successful MTV Africa Music Awards campaign that NATIVE VML developed and managed on behalf of Absolut. Melanie Campbell, marketing manager for Absolut, says, “The strategic framework and boundary pushing […]
NATIVE VML has been appointed as the brand engagement agency for 22seven. “We are enormously excited about the scope of work laid out for us at 22seven,” says Jason Xenopoulo, NATIVE VML CEO. “We firmly believe that the agency of the future will need to do far more than just marketing and advertising. It will […]
NATIVE VML has been appointed as kulula.com’s digital partner, effective July 2014. “From its inception, kululu.com has always lead the way when it comes to brand originality and we can’t wait to sync our innovative digital ideas with this incredible brand,” says Hilton Veldsman, Africa Business Director at NATIVE VML. “The kulula.com team is open […]
NATIVE VML, has landed the Ster-Kinekor Theatres digital account. The account was previously held by Prezence which has since been closed down by Primedia. “We aim to implement a socially-led strategy based on the insight that ‘going to a cinema is inherently social’, explains Mike Jones, Lead Digital Strategist at NATIVE VML. “The trend that […]
by Herman Manso. Digital agency NATIVE, one of the last major independent digital agencies in SA, has been bought by WPP.
by Herman Manson. The Y&R brand will exit the South African market as the last office of the agency, in Johannesburg, is being integrated into VML South Africa.
by Herman Manson. The South African operations of the Y&R network are set to be integrated under a single management team.
by Oresti Patricios. NATIVE VML and Arcade Content have created a Standard Bank campaign to lift South Africans out of the doldrums.