by Mike Sharman. The #VWDriveDry initiative has created a social-media stir of epic proportions.
Search results for: Mike Sharman
BREAKING: Shaka Sisulu acquires majority stake in Retroviral
by Herman Manson. Mike Sharman, Retroviral co-founder, CEO and chief creative strategist, retains 49% ownership.
Tech Speak: Mobile coup(on)!
by Mike Sharman. It is imperative that you approach mobile coupons from a strategic point of view — as with all tactics.
Tech Speak: Stream team
by Mike Sharman. Live-streaming apps allow us the opportunity to become closer to the non-polished professional-production-quality action of real life.
Tech Speak: Growth hack or die!
by Mike Sharman. A mindset shift is required to ensure that your brand survives the digital cull.
Ad Feature: Advertising a product without the product!
by MarkLives. Two Zeroes, one Hero — FNB, government and adidas — & Retroviral’s Mike Sharman on the new Ford Mustang ad.
Tech Speak: Look around — 360 degrees of storytelling
by Mike Sharman. Did you know that YouTube has introduced support for 360-degree videos? As marketers, we need to evaluate each digital and social platform to decide whether today’s new players will be tomorrow’s mainstays or flash-in-the-pan fads.
#BigReads2019: The creative work you made time to read about in 2019
by Herman Manson. We list the creative work you made time to read about here on MarkLives during 2019.
#RugbyWorldCup: Inside Supersport’s #GalleryOfChampions campaign
by Sabrina Forbes. For one day only last month, SuperSport held a popup gallery in Benmore, Sandton, for its Rugby World Cup launch. We also chatted to Retroactive about the campaign.
#Campaigns: Turning Hobbo’s life around with #BiogenJourney
by MarkLives. We feature insight into Biogen South Africa’s #BiogenJourney campaign by Retroactive.