Search results: Mike Sharman

Habana, Sharman launch digital sports marketing agency

Former Springbok, Bryan Habana, and Mike Sharman, co-founder of Retroviral Digital Communications, have launched Retroactive. This new creative digital sports marketing agency will manage fully integrated digital marketing campaigns for customised sport sponsorships and events. “Sponsorship for sponsorship’s sake seldom achieves the full potential that a strong sports-marketing campaign can deliver, and we have seen […]

MatchKit.co to help all athletes get back in the game

Springbok star, Bryan Habana, his team at creative sporting agency, Retroactive, have announced the launch of MatchKit.co, a mobile tech platform intended to help athletes grow their commercial brands. The plan is to reinvent the way athletes — of every tier and discipline — monetise their careers in a simple and cost-effective way. “This pandemic […]

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