Former Springbok, Bryan Habana, and Mike Sharman, co-founder of Retroviral Digital Communications, have launched Retroactive. This new creative digital sports marketing agency will manage fully integrated digital marketing campaigns for customised sport sponsorships and events. “Sponsorship for sponsorship’s sake seldom achieves the full potential that a strong sports-marketing campaign can deliver, and we have seen […]
by Mike Sharman. The #VWDriveDry initiative has created a social-media stir of epic proportions.
by Herman Manson. Mike Sharman, Retroviral co-founder, CEO and chief creative strategist, retains 49% ownership.
by Mike Sharman. It is imperative that you approach mobile coupons from a strategic point of view — as with all tactics.
by Mike Sharman. Live-streaming apps allow us the opportunity to become closer to the non-polished professional-production-quality action of real life.
by Mike Sharman. A mindset shift is required to ensure that your brand survives the digital cull.
by MarkLives. Two Zeroes, one Hero — FNB, government and adidas — & Retroviral’s Mike Sharman on the new Ford Mustang ad.
by Mike Sharman. Did you know that YouTube has introduced support for 360-degree videos? As marketers, we need to evaluate each digital and social platform to decide whether today’s new players will be tomorrow’s mainstays or flash-in-the-pan fads.
Springbok star, Bryan Habana, his team at creative sporting agency, Retroactive, have announced the launch of MatchKit.co, a mobile tech platform intended to help athletes grow their commercial brands. The plan is to reinvent the way athletes — of every tier and discipline — monetise their careers in a simple and cost-effective way. “This pandemic […]
Retroviral has been appointed as lead agency for both Lil-Lets South Africa and Gumtree South Africa, which will lead to a 50% increase in agency billings YOY. The incumbents for Lil-Lets and Gumtree were TBWA\Hunt Lascaris and Ogilvy Cape Town, respectively. Retroviral will offer a number of services to both brands, including but not limited […]