by MarkLives. South Africa has taken home two Bronzes in Entertainment
by MarkLives. South Africa has also made the Digital Craft, Entertainment and Industry Craft shortlists.
by MarkLives. The Clio Awards has announced its winners list for 2018.
by Herman Manson. The local market is one of about 40 markets affected by a global decision following a one-year review and selection process.
by Herman Manson. Find out which were the agencies most-admired by their peers in South Africa during 2015!
Cannes Lions 2015 has announced winners in the Direct, Mobile, Promo & Activation and Press categories.
by MarkLives (@marklives) The Loerie Awards has updated its list of finalists for 2014. Our table includes the finalists we announced on Monday, 15 September 2014.
by Herman Manson (@marklives) Mercedes-Benz South Africa has launched a new online lifestyle content portal called mblife . It has appointed its existing content marketing agency, New Media, to manage the new digital initiative.
Adelle Horler, content director at New Media, says the new site is a departure from the norm for a South African motoring brand, and aims to reflect the lifestyle interests of current and future Merc fans rather than have a focus on motoring. New Media also produces a print title for Mercedes-Benz and a digimag.
The new website takes the digizine further along its evolution towards a daily updated online lifestyle magazine. It is part of a strategy to engage with a younger, edgy audience and take the brand beyond those already driving a Mercedes.
An exciting new addition to South Africa’s marketing literature come in the form of the recently published From Groot Constantia to Google: 1865 to 2010 – a colourful history of brands & branding in South Africa by Affinity Advertising & Publishing.
by Herman Manson. Nedbank, Wimpy, Absa/Barclays, H&M and MultiChoice Africa were but a few of the account pitches and new business wins last year.