by MarkLives. The Clio Awards has announced its winners list for 2018.
by Herman Manson. The local market is one of about 40 markets affected by a global decision following a one-year review and selection process.
by Herman Manson. Find out which were the agencies most-admired by their peers in South Africa during 2015!
Cannes Lions 2015 has announced winners in the Direct, Mobile, Promo & Activation and Press categories.
by MarkLives (@marklives) The Loerie Awards has updated its list of finalists for 2014. Our table includes the finalists we announced on Monday, 15 September 2014.
by Herman Manson (@marklives) Mercedes-Benz South Africa has launched a new online lifestyle content portal called mblife . It has appointed its existing content marketing agency, New Media, to manage the new digital initiative.
Adelle Horler, content director at New Media, says the new site is a departure from the norm for a South African motoring brand, and aims to reflect the lifestyle interests of current and future Merc fans rather than have a focus on motoring. New Media also produces a print title for Mercedes-Benz and a digimag.
The new website takes the digizine further along its evolution towards a daily updated online lifestyle magazine. It is part of a strategy to engage with a younger, edgy audience and take the brand beyond those already driving a Mercedes.
An exciting new addition to South Africa’s marketing literature come in the form of the recently published From Groot Constantia to Google: 1865 to 2010 – a colourful history of brands & branding in South Africa by Affinity Advertising & Publishing.
by Herman Manson. Nedbank, Wimpy, Absa/Barclays, H&M and MultiChoice Africa were but a few of the account pitches and new business wins last year.
Ginkgo’s Beautiful News reaches 500m; bringing Showmax alive; and Marlboro Originals’ latest MAL Art Series t-shirts — Cheryl Hunter’s weekly pick!
SA gets growling to celebrate 50 years of Mercedes; FCB gives Absa new perspective; and Prima Toys unboxes videos — Cheryl Hunter’s weekly pick!