by Sabrina Forbes. Melissa Attree, Palesa Madumo, Bridget Johnson and Mike Abel share their broader thinking on some of the key themes that emerged out of “Marketing Gets Nak*d”.
Search results for: Melissa Attree
#TheFutureByDesign: The future is content
The Future By Design asks top local content expert, Melissa Attree, to get predictive on the future of content.
MarkLives #AdChamps of the Month [Mar 2020]
by Kyle de Waal & Morgan Botha. Chicken Licken, Absa, Gumtree, Property24 and MTN — our latest choice of South African ads that connect and engage.
Ogilvy Cape Town aligns with new global integrated model
by Herman Manson. Ogilvy & Mather Cape Town has set about a major internal restructuring process to reorientate the agency and the way it operates.
Louise Marsland & MarkLives launches TREND.
MarkLives and well respected marketing and media commentator and editor Louise Marsland have teamed up to launch an exciting new market intelligence resource to the advertising, media and marketing communications industry in Southern Africa.
TREND. brings together the research savvy of Marsland with MarkLives’ cool and sexy take on the modern advertising world. TREND. launched this morning at trendlives.info and will focus on trend forecasting, in-depth reports, insight and analysis relevant to the broader marketing industry.
The site will serve as a central curated resource for local and international marketing and media research as well as create its own unique in-depth reports that sources and charts influential modern trends marketers and their agencies need to note.
As with MarkLives, TREND. will will offer its content free of charge, and will be supported by site and report sponsors. Ornico, Quirk, Machine Agency, 60layersofcake Cape Town and John Brown Media are the founding landing page sponsors for the site.
The first in-depth Dissect report to be published on TREND. focuses on socialising the enterprise. Compiled by Marsland and sponsored by Quirk, the report, which runs to over 11 000 words, sets forth the effects of a socialised consumer base on the modern enterprise. Content is broken in readily digestible pieces for the busy executive.
Social media is not about a suite of social networks and tools writes Marsland. “It is now about the social enterprise, the brand that integrates social across all platforms of engagement. It is about living social.”
The geeks have the floor
The fourth annual Bookmarks Awards, the digital industries awards evening and back-slap, was a vast improvement over last year’s chaotic event (read Award-show behaving badly), when several hundred hangers-on crashed the awards evening and the MC Don Packett lost control and his cool.