by Herman Manson. Robyn Campbell is joining Machine_ as its new MD, overseeing both the Cape Town and Joburg offices.
by Herman Manson. Gareth McPherson has been appointed Virgin Active South Africa CMO, effective 1 March 2020.
by MarkLives. “The Heineken account is an incredible win for us. It’s an honour to represent this prominent global brand locally,” says Gareth McPherson, Machine MD and CCO.
Shane de Lange interviews designer extraordinaire, Paul Sahre, in this new monthly column.
by Carey Finn. Former ECD Gareth McPherson has taken on a dual role — and he has big plans.
Publicis Machine is the new strategic and creative agency of Graham Beck Enterprises. This South African méthode cap classique (MCC) producer makes Graham Beck and Gorgeous MCC brands, as well as the Steenberg wine and MCC ;brands. Graham Beck’s global focus was the motivation behind partnering with Publicis Machine and its international affiliates, according to the agency. […]
by Carey Finn. The ad agency has restructured itself through an initiative called The Machinery, with a view to embedding brands more deeply into pop culture.
by Christopher Schilperoort. Here I expand on four chapters I found most useful from Robert Solomon’s book, The Art of Client Service.
Publicis Machine has appointed Moagi Bodibe as its new chief strategy officer to manage the full strategic operations of the group, spanning both the Johannesburg and Cape Town offices, as well as the group’s five specialist pillars: Narrative (content marketing), Incentiv (loyalty and rewards), Answered (research), Moon Walk (public relations), and Nurun (technology specialist). Bodibe […]
Publicis Machine has been appointed the lead advertising agency on the Emirates airline account, for both South Africa and Angola, following a four-way pitch process. Says Publicis Machine managing director, Tom Fels: “We love to partner with brands that resonate with our own agency culture and values, so naturally we have always had our eye […]