by Sabrina Forbes. For Mike Abel, it’s been an amazing journey building the youngest large ad agency in the country.
The new creative partner for the M&C Saatchi South Africa Group is the multi-award-winning Neo Mashigo. Based out of Cape Town, his primary role will be to help build the M&C Saatchi Group of Companies by partnering Gordon Ray (founding partner: ECD Cape Town) and Adam Weber (partner: ECD Johannesburg) within M&C Saatchi Abel, as […]
by Herman Manson. The SA agencies remain jewels in the crown of the M&C Saatchi network, says Moray MacLennan, worldwide CEO of the group.
Heineken South Africa has tasked M&C Saatchi Abel to launch the world’s biggest apple cider brand, Strongbow, into the South African market, following a competitive pitch. M&C Saatchi Abel already manages its beer brand, Heineken. “Five years ago, the Heineken team appointed M&C Saatchi Abel. They have become trusted business partners who have affected massive […]
by Herman Manson. M&C Saatchi Abel has won the Sun International ad account previously held by Ogilvy & Mather’s RedWorks and Geometry Global.
by Herman Manson (@marklives) Twelve people and Mike Abel sat on the floor of an empty office in Cape Town’s De Waterkant. The office had no furniture, his agency no clients and the great recession was in full swing. That was five years ago.
by Herman Manson (@marklives) Jason Cumming is the new MD of M&C Saatchi Africa. Cumming left his previous position as MD of agency Leftfield, in which he was also a shareholder, late last year.
Ashley Bacon has been appointed to run M&C Saatchi Africa following the departure of Rick de Kock who Barclays as head of marketing and communications – Africa division. Bacon is a former Executive Creative Director of JWT SA. He has also served as Chief Creative Officer at Ogilvy Africa M&C Saatchi Africa works on three […]
by Herman Manson. M&C Saatchi Abel, the agency launched by Mike Abel and a senior team just over three and a half years ago, is expected to hit R100m in annual revenue (not billings) by the end of this year.
by Oresti Patricios (@orestaki) Tagged as #ChampionTheMatch, M&C Saatchi Abel’s brand-content idea for EUFA Champion League sponsor, Heineken, was to bring the world of the league closer to South African fans. The concept? To stage a fanzone event in Pimville, Soweto, for local fans.