Louise Marsland (@Louise_Marsland)’s weekly pick of recent product, packaging, design and food launches: An iconic Cadbury chocolate turns 50; Coca-Cola bottles up its artistic side; new reds from Glenelly; and a shout out to brands which delivered in the #CapeFires.
Andy Rice (@ricecommaandy) talks about his best and worst ads of the week — Cadbury’s Lunch Bar and brand Oscar Pistorius — during The Ad Feature on Talk Radio 702 (@Radio702).
Cadbury roadshow gets consumers flapping, NIKE gets creative with students, and Jaguar drives Tumi Morake — Cheryl Hunter’s weekly pick!
On 28 October 2015, the Brand Council South Africa (BCSA) will be hosting an event focused upon the release of its “The State of the Industry: Brand Barometer 2015” survey at the Gordon Institute of Business Science (GIBS), Illovo, Johannesburg. The first session of the day, “Counting the Beans”, will provide a sobering perspective from non-marketing […]
by Andrew Miller TBW Smith Jones Wallace Broadbent and Ndimande is an agency in crisis. Their ‘basket of boutique services’ strategy has bombed. Only a massive new project can keep the doors open – all eyes are now on the corporate tent at Mangaung. Far in the background, an emergency replacement executive PA with decades of experience makes important decisions. Interns rise, board members take unexpected steps and things begin to change…
Things begin to change as the TBWSJWBN hierachy is suddenly and decisively subverted…
by Sabrina Forbes. In South Africa, Mondelēz International employs 700 people and Cadbury Dairy Milk (and its entire range), Stimorol, Chappies, Halls, Oreo, Dentyne, and Lunch Bar, to name a few, are household brands.
Lunch Bar launch gathers support, Castle Lite in the limelight and sugar-free ice tea for BOS — Cheryl Hunter’s weekly pick!
by Oresti Patricios (@orestaki) A Cadbury Lunch Bar promotion that gets people to look a little closer is the brainchild of digital agency Hellocomputer, in celebration of Lunch Bar’s Golden 50th anniversary.
Louise Marsland (@Louise_Marsland)’s pick of new product, packaging and design launches this week: Escape to Mainstay; your chocolates now in ‘3D’ from Lunch Bar; Moving Tactics gets the Revlon account in store; and Continental Ignites the market.
by Veli Ngubane. Sowetan-born Masego Motsogi is an anomaly in the ad industry: a black woman leading one of the hottest agencies in South Africa.