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Coming up: Brand Barometer 2015

On 28 October 2015, the Brand Council South Africa (BCSA) will be hosting an event focused upon the release of its “The State of the Industry: Brand Barometer 2015” survey at the Gordon Institute of Business Science (GIBS), Illovo, Johannesburg. The first session of the day, “Counting the Beans”, will provide a sobering perspective from non-marketing […]

The Gate Keeper: Chapter 18 (In which lunch is shared)

by Andrew Miller TBW Smith Jones Wallace Broadbent and Ndimande is an agency in crisis. Their ‘basket of boutique services’ strategy has bombed. Only a massive new project can keep the doors open – all eyes are now on the corporate tent at Mangaung. Far in the background, an emergency replacement executive PA with decades of experience makes important decisions. Interns rise, board members take unexpected steps and things begin to change…

Things begin to change as the TBWSJWBN hierachy is suddenly and decisively subverted…

Shelf Life: Escape to Mainstay

Louise Marsland (@Louise_Marsland)’s pick of new product, packaging and design launches this week: Escape to Mainstay; your chocolates now in ‘3D’ from Lunch Bar; Moving Tactics gets the Revlon account in store; and Continental Ignites the market.