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Chew on pop and design culture at Toffie

The Toffie Pop Culture Festival and Design Conference is back in Cape Town for its second year and promises to give delegates lots to chew on (ok, that was cheap – like the tickets!). The festival/conference hybrid, which takes place at the truly lovely grand dame of Cape Town, the City Hall, Thursday 24 March – Saturday 26 March 2011, offers a mix of workshops, speakers, curated exhibitions, films, boxing matches and parties.

Derrick wants to save the world

Big thinking lies behind new Cape Town agency Derrick, which hopes to combine business sustainability with environmental friendliness, a collaborative approach to communication and media neutrality. It has been launched by Livio Tronchin (ex-Jupiter Drawing Room Cape Town), Mark Stead (former CD at KingJames RSVP) and Myles Hoppé (former brand manager at the company designing SA’s first electric car, the Joule).

Magazine summit no crystal ball on media future

Journalism and marketing will continue to move ever closer, with the wall once separating them being steadily dismantled. By publishers. And that’s a good thing. Read on.

Seeking to answer questions around magazine strategy in the information age, publishers from across the country gathered at the Cape Town International Convention Centre for the first annual SAPPI MPASA (Magazine Publishers Association of South Africa) Media Summit. A prelude to the day’s main draw, the PICA awards (the magazine publishing industry’s annual award show), the summit was meant to explore what the magazine landscape will look like five years from now. There seemed to be few answers.

Cat food cashes in on District 9

The recent launch of sci-fi blockbuster District 9 presented an ideal opportunity for The Jupiter Drawing Room, Cape Town to align the Lucky Pet brand with the movie storyline through placement of the brand within cinemas. In the movie the aliens have developed an insatiable taste for cat food and will go to great lengths […]

Giant quilt turns into a great billboard

Hot off the heals of their Gold Loerie-winning Billboard of last year in which they built a billboard out of 6000 puzzle pieces over a four week period, Allan Gray and its ad agency King James have once again pushed the boundaries of outdoor media with their latest billboard that was erected at Cape Town International recently. In line with Allan Gray’s ongoing strategy of “anything worthwhile usually takes time”, over a three month period a giant three metre by twelve metre quilt was stitched out of twenty four different fabrics, with over nine hundred individual squares. The message ‘Patience is our virtue’ is patterned into the design. This quilt was then literally hung on the billboard.