#BigQ2020: Client, agency expectations for 2020
by Keri-Ann Stanton. Adapt or die.
#BigQDiversity: That inner circle? Incredibly hard to crack
by MarkLives. Keri-Ann Stanton of Avatar is the next key female executive to give us her assessment of the state of adland.
The independent state of PR — breaking, evolving, inventing
by Keri-Ann Stanton. Would my African PR peers feel the same as the independents in SA when it comes to the PR agency of the future?
#BigQ2020: The future is here
by Jarred Cinman. Like all good trend-watching articles, I will pare it down to three big things to watch out for in South African adland this year.
#BigQ2020: The rise of behavioural science
by Rita Doherty. There’s a lot of buzz in the air about behavioural economics. But what is it exactly, and what does it mean for marketing?
#BigQ2020: Efficient vs effective
by Marc Horne. This is the era of opportunity, and it’s our chance to be part of defining how brands and agencies engage going into the future.
#BigQ2020: 20/20 vision
by Masego Motsogi. There are a few things that I strongly believe we may glean from years past and either continue to build on or start doing with great intent.
#BigQ2020: It’s time we talked about money
by Michelle Beh. Is a logo conceptualised and designed in three days worse than a logo that takes three weeks to be developed?
#BigQ2020: It’s the evolution of the world as we know it… not the end!
by Tumi Rabanye. The new year spells opportunity: a new way to raise the relevance of the agency-client relationship. But the change begins within.
#BigQ2020: Speed to market in a cancel culture
by Leigh Tayler. How does a brand get speed to market right when operating in a cancel culture? It needs to shift its perspective.