#BigQ2020: Client, agency expectations for 2020
by Keri-Ann Stanton. Adapt or die.
#BigQDiversity: That inner circle? Incredibly hard to crack
by MarkLives. Keri-Ann Stanton of Avatar is the next key female executive to give us her assessment of the state of adland.
The independent state of PR — breaking, evolving, inventing
by Keri-Ann Stanton. Would my African PR peers feel the same as the independents in SA when it comes to the PR agency of the future?
#BigQ2020: A brave new world!
by Prakash Patel. Let’s get focused by knowing where we want to be in a year’s time — by being more purposeful and committed to becoming greater visionaries, innovators, disruptors and thinkers
#BigQ2020: Hello, blurred world!
by Naeem Seedat. 2020 marks the start of a feeding frenzy, with ‘outsiders’ increasingly eating the lunch of ‘insiders’.
#BigQ2020: A new decade of change in the advertising industry
by Johanna McDowell & César Vacchiano. Where to from here? We present 10 trends for 2020 and the decade to come.
#BigQ2020: A focus on the unchanging
by Faheem Chaudhry. It might be more useful to take a step back to gain some perspective and notice what isn’t changing, rather than what is, as we head into the new decade.
#BigQ2020: The future is here
by Jarred Cinman. Like all good trend-watching articles, I will pare it down to three big things to watch out for in South African adland this year.
#BigQ2020: The rise of behavioural science
by Rita Doherty. There’s a lot of buzz in the air about behavioural economics. But what is it exactly, and what does it mean for marketing?
#BigQ2020: Efficient vs effective
by Marc Horne. This is the era of opportunity, and it’s our chance to be part of defining how brands and agencies engage going into the future.