#BrandFocus: KFC South Africa still innovating & collaborating
by Sabrina Forbes. For Suhayl Limbada, because KFC is considered a South African brand by most, it needs to stay true to that.
#CampaignRadar: Behind KFC’s ‘Neymar’ ad that went viral
KFC’s recently launched, soccer-themed TVC has gone viral. The ad, created by Ogilvy Cape Town and directed by Karien Cherry from Giant Films, is titled “Keep Rolling” and follows the journey of a fictional football player, Herbz (although most media outlets covering the ad have linked it to the on-field antics of Brazilian footballer, Neymar […]
KFC rolls off the soccer field to #makeamealofit
KFC recently launched its brand-new soccer-themed TVC (just in time for the 2018 FIFA World Cup, obviously). The insight for this ad comes from soccer players often taking a dive for a free kick or to get the opposing player penalised with a card — and we’ve seen some embarrassing dives and rolls over the […]
Ad of the Week: KFC story time
by Oresti Patricios. Ogilvy Joburg brings storytelling alive in a KFC campaign that uses tech to revisit and refresh traditions of yesteryear.
Ogilvy CT wins KFC New Africa Markets
Ogilvy & Mather Cape Town has been appointed lead agency for KFC’s New Africa Markets. Ogilvy & Mather South Africa has been a partner of KFC in South Africa for almost 20 years, and the Cape Town agency will now manage the brand in Namibia, Ghana, Kenya, Mozambique, Uganda, Botswana, Swaziland, Zimbabwe, Lesotho, Tanzania, Nigeria, […]
Thabisa Mkhwanazi new KFC Africa marketing director
KFC Africa has announced the promotion of Thabisa Mkhwanazi to marketing director. Mkhwanazi joined the KFC team three years ago as marketing manager working on, among others, KFC’s key product sector: the Streetwise portfolio. As the new marketing director, she will assume a larger strategic marketing role and will be responsible for delivering a step-change […]
#AdFeature: KFC says burgers can’t be choosers & does the new Nike ad just do it?
by MarkLives (@marklives) In the latest Ad Feature, Andy Rice gives a report back after his visit to the US, looking at how different television advertising there is to what we get here in South Africa, and the three-person panel chooses one Superhero and two Heroes.
Mike Middleton returns to SA as KFC Africa CMO
KFC Africa has appointed South African-born Mike Middleton, of Cadbury fame, as its new chief marketing officer. “We are thrilled to have Mike join the team and look forward to him driving our marketing efforts and contributing to world-class innovation and creativity in the areas of customer experience and engagement,” says Doug Smart, managing director, […]
Ad of the Week: KFC crosses cultural barriers
by Oresti Patricios. There’s nothing that makes South Africans more patriotic than being away from home. That’s the archetype that Kentucky Fried Chicken, the brand now known as KFC, has leaned heavily upon to promote its ‘finger licking’ fast food in its new South African TVC, “Tastes Like Home”, from Ogilvy & Mather Johannesburg.
Shelf Life: Did KFC miss the global obesity memo?
Louise Marsland (@Louise_Marsland)’s pick of new product, packaging and design launches this week: Sea Harvest launches a whole new food category in SA; vote for your favourite Russian Bear designer vodka bottle; KFC dispels Hope with this press release; and, as if we didn’t have enough advertising clutter, we now have billboards on top of cabs!