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KFC to pause Finger Lickin’ Good slogan worldwide

KFC is temporarily suspending the use of “It’s Finger Lickin’ Good” tagline in advertising worldwide from today, Monday, 24 August 2020, until a more-appropriate time. “We find ourselves in a unique situation — having an iconic slogan that doesn’t quite fit in the current environment,” says Catherine Tan-Gillespie, KFC global CMO. “While we are pausing […]

#CampaignRadar: Behind KFC’s ‘Neymar’ ad that went viral

KFC’s recently launched, soccer-themed TVC has gone viral. The ad, created by Ogilvy Cape Town and directed by Karien Cherry from Giant Films, is titled “Keep Rolling” and follows the journey of a fictional football player, Herbz (although most media outlets covering the ad have linked it to the on-field antics of Brazilian footballer, Neymar […]

KFC rolls off the soccer field to #makeamealofit

KFC recently launched its brand-new soccer-themed TVC (just in time for the 2018 FIFA World Cup, obviously). The insight for this ad comes from soccer players often taking a dive for a free kick or to get the opposing player penalised with a card — and we’ve seen some embarrassing dives and rolls over the […]

Thabisa Mkhwanazi new KFC Africa marketing director

KFC Africa has announced the promotion of Thabisa Mkhwanazi to marketing director. Mkhwanazi joined the KFC team three years ago as marketing manager working on, among others, KFC’s key product sector: the Streetwise portfolio. As the new marketing director, she will assume a larger strategic marketing role and will be responsible for delivering a step-change […]

Mike Middleton returns to SA as KFC Africa CMO

KFC Africa has appointed South African-born Mike Middleton, of Cadbury fame, as its new chief marketing officer. “We are thrilled to have Mike join the team and look forward to him driving our marketing efforts and contributing to world-class innovation and creativity in the areas of customer experience and engagement,” says Doug Smart, managing director, […]

Ad of the Week: KFC crosses cultural barriers

by Oresti Patricios. There’s nothing that makes South Africans more patriotic than being away from home. That’s the archetype that Kentucky Fried Chicken, the brand now known as KFC, has leaned heavily upon to promote its ‘finger licking’ fast food in its new South African TVC, “Tastes Like Home”, from Ogilvy & Mather Johannesburg.

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