#BrandFocus: KFC South Africa still innovating & collaborating

by Sabrina Forbes. For Suhayl Limbada, because KFC is considered a South African brand by most, it needs to stay true to that.

Ad of the Week: KFC story time

by Oresti Patricios. Ogilvy Joburg brings storytelling alive in a KFC campaign that uses tech to revisit and refresh traditions of yesteryear.

Ad of the Week: KFC crosses cultural barriers

by Oresti Patricios. There’s nothing that makes South Africans more patriotic than being away from home. That’s the archetype that Kentucky Fried Chicken, the brand now known as KFC, has leaned heavily upon to promote its ‘finger licking’ fast food in its new South African TVC, “Tastes Like Home”, from Ogilvy & Mather Johannesburg.

Shelf Life: Did KFC miss the global obesity memo?

Louise Marsland (@Louise_Marsland)’s pick of new product, packaging and design launches this week: Sea Harvest launches a whole new food category in SA; vote for your favourite Russian Bear designer vodka bottle; KFC dispels Hope with this press release; and, as if we didn’t have enough advertising clutter, we now have billboards on top of cabs!

Ad of the Week with Oresti Patricios — KFC imaginary friend

by Oresti Patricios. KFC is a global brand with a family-focused, everyday food brand promise. Like most fast-food brands, the emphasis is on fun, so most ad messaging uses humour to create a light-hearted feel. The latest ad also manages to sneak in another message: that KFC is also for special occasions.

Shelf Life: KFC surrenders the Colonel

Louise Marsland’s (@Louise_Marsland) pick of new product, packaging and design launches:

KFC puts aside its iconic branding to promote hunger relief; Clorets breathes new life into Alex; Google and KitKat collaborate; Brand Union explains the new Vodafone ‘Power of Red’; and Kiehl’s finally opens up in Cape Town.

KFC gets punked by Steers

This innovative ad was created for Steers by King James. Mocked up to look like a Heat magazine paparazzi shot the agency signed up the model who has been the star of KFC’s long running local ad campaign (her contract expired opening the gap for King James). The KFC model was ‘busted’ walking out of a Steers joint with a Steers burger in hand.

Directory of independent creative agencies in South Africa 2021

We’ve created a table of independent creative agencies in South Africa. Listings are voluntary and made directly by the agencies involved.

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