Ad of the Week: I see a different Brand Soweto

by Oresti Patricios (@orestaki) Three Soweto residents named Vuyo Mpanthsa, Justice Mukheli and his twin brother Innocent, decided to do something about the unfair image Soweto has accrued with a project they call, “I See a Different You”. This isn’t, strictly speaking, an advertising campaign, but it has so much to teach marketers that it is worth looking at.

#Campaigns: Uncovering money secrets with Nedbank

by MarkLives. We feature insight into the ongoing #NedbankMoneySecrets campaign by Joe Public, Riverbed, The Mediashop, The Odd Number, Liquorice and Romance Films.

Shelf Life: FCB Joburg, Ola! Films take SA Tourism on a sho’t left

SA Tourism extends Sho’t Left campaign; Drifter brewery turns beer drinkers into owners; and Moir’s launches the mug cake — Cheryl Hunter’s weekly pick of product, packaging, design, insight, food, décor and more!

Ad of the Week: Mzansi standing together

by Oresti Patricios (@orestaki) The art of photography is sometimes forgotten in this Instagram-age of automated filters and point-and-click cameras. So it’s refreshing to see projects such as ‘I See a Different You’, and it’s heartening that these young artists are being taken seriously by a brand such as Grant’s Whisky, which has stepped up to sponsor a dedicated project.

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