Women in Marketing (WIM) has announced the appointment of Johanna McDowell, managing director of the Independent Agency Search & Selection Company, as a member of its advisory council for 2018. “It is a great honour for me to have been asked to serve on the advisory council of Women in Marketing. I will be joining […]
by Johanna McDowell. Over the last 15 years, it has become clear to me that ad agencies are failing to ask as many questions as perhaps they should.
by Johanna McDowell. Here are seven possible trends that stood out at the recent AdForum Worldwide Summit in London, 22–25 September 2019.
by Johanna McDowell. Our final day often contains a couple of highlights and we weren’t disappointed on Wednesday, 25 September 2019.
by Johanna McDowell. Meetings and speed-dates with a total of 17 agencies including group and independents —a very big Day 2!
by Johanna McDowell. LONDON: Day 1 continued with one of the highlights: meeting with Sir Martin Sorrell.
by Johanna McDowell. There was a controversial start to the London summit, where comments from the media and participants focused on the huge bias towards male leadership.
by Johanna McDowell. Three senior marketers discussed ideal agency models and best practice with more than 30 agencies last month.
by Johanna McDowell. Back from the dead — or 10 reasons why the pitch is still with us.
by Johanna McDowell. Here are some top-line findings from recent research presented at the AdForum Worldwide Summit 2019 in LA.