by Oresti Patricios. FCB Cape Town and Egg Films’ PSA for the Western Cape Government’s Safely Home initiative hits hard, and is unrelenting.
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Shelf Life: Mortimer Harvey sends Bobtail on a journey
Egg Films brings the Bobtail journey alive, Sanlam’s new platform surprises, and Hug in a Mug expands coffee category — Cheryl Hunter’s weekly pick!
Young, Gifted & Killing It: Nkanyezi Masango
by Veli Ngubane. Nkanyezi Masango has come a long way since he started out as a “shameless stalker” who cold-called the best CDs for a job.
#AdoftheYear: South Africa’s best ads 2016 [part 2]
by Oresti Patricios. Which five ads have reaped the rewards, and top spots, in Marklives.com’s Ad of the Year countdown?
Ad of the Week: The power of sudden impact [graphic]
by Oresti Patricios. Y&R Cape Town and Egg Films’s short for Safely Home strikes home hard. Really hard.
Ad of the Week: Exploring the night
by Oresti Patricios (@orestaki) We love campaigns that use new media (sometimes along with ‘old’ media) in innovative and interesting ways. Smirnoff has raised the bar with a multi-channel campaign that promotes one of its more club-oriented products — Smirnoff Ice Double Black with Guarana.
Playboy SA ad gets 400 000 YouTube views in 10 days
Great new ad from Y&R for Playboy South Africa showing “how women’s hairstyles have influenced men over the years.” Yeah you need to see the spot to get the punchline. More than 400 000 others have in only 10 days it has been online.
If the office printer/copier actually ever worked…
This ad by Egg Films for Samsung suggests your staff will need to take out their frustrations on something else if you buy a Samsung printer! Director: Jason Fialkov Agency: Cheil South Africa