Shelf Life: JWT, Bomb position Kellogg’s breakfast

Kellogg’s new breakfast potential, BlackLabels creating success for June15 and Sol Mexican Beer’s SA first — Cheryl Hunter’s weekly pick!

South Africa Top 4 revenue growth region for WPP

WPP has released its First Quarter Trading Statement for the three months ended 31 March 2013. Revenues in sterling up almost 6% at £2.532 billion. First quarter profits and operating margin were reported as above budget and well ahead of last year. Average net debt increased by £331m (-12%) to £3.015 billion. Net new business of $1.504 billion was acquired in the first quarter, compared to $1.855 billion in the first quarter last year.

Q1 2013 showed “a similar pattern to the final quarter of 2012 with strong like-for-like growth in Asia Pacific, Latin America, Africa and the Middle East and Central and Eastern Europe and advertising and media investment management and sub-sector direct, digital and interactive,” the group reports.

In terms of revenue growth by country Argentina grew by more than 20% followed by Brazil, South Africa and Thailand, all of whom achieved revenue growth of between 15-20%.

Modise Makhene on how the Great Recession changed ad land

Modise Makhene, CEO of JWT South Africa, says the singing by protesters in front of the JWT Cape Town office at 30 Keerom Street makes a familiar sound-track, what with its offices situated right across from the Western Cape High Court. The chanting and singing of the well-behaved crowd drifting into the offices on the Velocity building’s third floor is a reminder that ad land can’t afford to cocoon itself from the broader society – here ordinary South Africans are literally reminding them of their daily struggles on an agency’s doorstep.

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