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#Directory: Research, publishing & PR associations

We take a closer look at industry bodies for the Research, publishing and public relations (PR) sectors.

by Johanna McDowell. Jacqui Kelley, DAN North America CEO, led this second virtual session of the AdForum Worldwide Summit 2020 on Tuesday 30 June.

by MarkLives. For 2019, Joe Public United has been voted as most-admired ad agency, with King James Group SA as runner-up, in SA by SA agency execs.

by MarkLives. For 2019, IAS has been voted most-recommended pitch consultant in SA, with Yardstick as runner-up, by SA ad agency execs.

by Sarah Ritchie. If you think there should be one perfect agency ‘model’, then you don’t understand agencies.

by Johanna McDowell. Over the last 15 years, it has become clear to me that ad agencies are failing to ask as many questions as perhaps they should.

by Sabrina Forbes. “We make brands purposely different through advertising and design.” This is the slogan Abnormal Advertising promises to live by.

by Sabrina Forbes. “The Gautrain brand is a people’s brand,” says Ingrid Jensen of the Gautrain Management Agency.

by Johanna McDowell. Three senior marketers discussed ideal agency models and best practice with more than 30 agencies last month.

by Keri-Ann Stanton. Would my African PR peers feel the same as the independents in SA when it comes to the PR agency of the future?