As part of a process to develop a common set of definitions, the media and marketing industry and broader stakeholders in the digital influencer marketing community are invited to participate in an Interactive Advertising Bureau South Africa (IAB SA) survey. While we have your attention, please would you consider taking out a MarkLives membership to […]
The Interactive Advertising Bureau of South Africa (IAB SA) has appointed of Veli Ngubane as its new transformation council head. Ngubane is the founding partner and group MD of Avatar Agency Group. Ngubane has served on the transformation council for the last year and takes over leadership from Avani Singh, Alt Advisory director and co-founder, […]
The Interactive Advertising Bureau South Africa (IAB SA) has announced the appointment of Alistair Mokoena, Ogilvy South Africa CEO, as its new chairperson, and Claire Cobbledick, Gumtree South Africa GM, as vice-chair. Mokoena takes on the role of chair from Chris Borain, following a year and a half on the IAB SA executive board and […]
The IAB SA has announced that Paula Hulley is taking over from Josephine Buys as its CEO, as of 1 July 2018, as well as a new vice chair in Alistair Mokoena, CEO of Ogilvy & Mather South Africa. Kantha Govender, from Media24, has been appointed as GM. Hulley is currently head of innovation and […]
The IAB SA has announced that Chris Borain, group commercial director at the Mail & Guardian Group, will be its new chairperson, supported by Paula Hulley from Gloo@Ogilvy as vice chair. Borain previously served as Primedia Online’s CEO, head of finance and business development for BBC Worldwide Channels and head of digital media for Independent […]
The annual IAB SA Internet Advertising Revenue Report, conducted by PwC, shows a growth of 15% in online advertising revenue from 2013 to 2014. Online advertising revenues rose from R452m to R566m, while search internet advertising revenues surged to R865m, up from R680m. The estimated total revenue of the online advertising market in 2014 is […]
Entries for the 2016 Bookmark Awards are now open. Entries may be submitted online at iabsa.net/bookmarks and close on 15 November 2015. “This year, some revisions were made to the categories and sub-categories, ” says Jarred Cinman, chairperson of the IAB SA. “This was based on feedback we received after the awards in March and industry […]
The Interactive Advertising Bureau of South Africa (IAB) has appointed Lion’s Wing Brand Communications to administer its PR management after an industry-wide pitch for the account. IAB CEO Josephine Buys states, “We are enthusiastic to see greater awareness about the work we do for our members and selected Lion’s Wing because of the agency’s ability […]
The IAB SA has announced the newly selected council members for its Youth Action Council, which aims to increase engagement within the industry for under 30’s. While we have your attention, please would you consider taking out a MarkLives membership to help finance our operations? The covid-19 pandemic is having a huge impact on society […]
by Ailsa Wingfield. With finite time but infinite change, consumers’ expectations don’t stand still. But what does true convenience mean?