Young, Gifted & Killing It: I See A Different You
by Veli Ngubane. A collective of Sowetan-born creatives are telling it like it really is: twins Justice and Innocent Mukheli, and Vuyo Mpantsha.
Market Research Wrap: Understanding today’s youth market
by MarkLives. Joe Public Shift’s “Generation Fluid”, Euromonitor’s “Consumer Health in SA” and HBR’s “The Event Marketing Evolution”.
Brands & Branding: Positively different vs commercially irrelevant
by Mark Eardley. B2B brands, in the words of Jack Trout, must differentiate or die.
#BigReads2018: The creative work you made time to read about in 2018
by Herman Manson. The new Absa logo, #AdoftheYear2017, Nando’s, Allan Gray, Chicken Licken, Castle Lite — the list went on and on.
Nando’s tackles #YouPeople (because we’re all the same)
Nando’s has dropped its latest ad and, as usual, South Africans are getting a closeup of themselves in the brand’s trademark humorous fashion. As the brand points out, “You people” is a phrase often used by South Africans when describing people who are different to them. So, in the ad from M&C Saatchi Abel, Nando’s […]
Young, Gifted & Killing It: Tshegofatso Phetlhe
by Veli Ngubane. Tshegofatso Phetlhe — of #rightmyname fame — is an award-winning creative from Soweto.
Young, Gifted & Killing It: Austin Malema
by Veli Ngubane. Austin Malema may have become South African hip-hop’s most sought-after photographer but there’s so much more to the man.
Young, Gifted & Killing It: Kutlwano Ditsele
by Veli Ngubane. This month we profile Kutlwano Ditsele, Seriti Films founding partner and creative producer.
The CX-Files: Avoid own hype; put yourself in customers’ shoes
by Julia Ahlfeldt. If you’ve watched Silicon Valley, you’ll recognise this cringeworthy scene. For those who haven’t, you’ll relate anyway.
Young, Gifted & Killing It: Tebogo Malope
by Veli Ngubane. Tebogo Malope is an award-winning filmmaker and the director behind some memorable TVCs, music videos, movies and TV series.