Young, Gifted & Killing It: I See A Different You

by Veli Ngubane. A collective of Sowetan-born creatives are telling it like it really is: twins Justice and Innocent Mukheli, and Vuyo Mpantsha.

Media Design: Fuck You, On The Grid, Riposte, The Guardian Weekly

Shane de Lange’s weekly analysis of media design from South Africa and around the world.

The Power Report: Brand promises are risky if you’re not crisis-ready

by Megan Power. Too often the pacts that brands make with us are broken, with trust eroded.

The Suit: What’s your problem?

by Jason Harrison. If we’re to pitch “the brief” as the starting point for leaps of genius instead, I believe there are three fundamental shifts required.

Young, Gifted & Killing It: Nkululeko “Legend” Manqele

by Veli Ngubane. Pietermaritzburg-born Legend Manqele shares his entrepreneurial journey with us.

Market Research Wrap: Understanding today’s youth market

by MarkLives. Joe Public Shift’s “Generation Fluid”, Euromonitor’s “Consumer Health in SA” and HBR’s “The Event Marketing Evolution”.

Brands & Branding: Positively different vs commercially irrelevant

by Mark Eardley. B2B brands, in the words of Jack Trout, must differentiate or die.

#BigReads2018: The creative work you made time to read about in 2018

by Herman Manson. The new Absa logo, #AdoftheYear2017, Nando’s, Allan Gray, Chicken Licken, Castle Lite — the list went on and on.

Nando’s tackles #YouPeople (because we’re all the same)

Nando’s has dropped its latest ad and, as usual, South Africans are getting a closeup of themselves in the brand’s trademark humorous fashion. As the brand points out, “You people” is a phrase often used by South Africans when describing people who are different to them. So, in the ad from M&C Saatchi Abel, Nando’s […]