Hollard Life has launched a new TVC and 360-degree brand campaign, “Abantu bazothini” — an isiZulu phrase means “What will people say” — with its newly appointed creative agency, Grey Africa. Mid-2019, Hollard parted ways with its previous agency, M&C Saatchi Abel, due to client conflict issues. Grey is also the agency for Hollard Insure, […]
by Herman Manson. We list the most-read-about account pitches and new business wins on MarkLives during the course of 2019.
by MarkLives. After half a decade, the insurance group is parting ways with the ad agency due to conflict issues.
Connect, an M&C Saatchi company, has acquired the RCL Foods media account, following a highly contested media agency pitch. Durban-based RCL Foods is custodian of a wide range of household brands, including Yum Yum peanut butter, Nola mayonnaise, maize-based drink Mageu Number 1, Selati sugar and pet food Bobtail. “We were looking for more than […]
The recent acquisition of Premier FMCG puts Connect’s clients’ media investment under management in excess of R450m per annum. “Landing Premier FMCG, which includes household brands such as Blue Ribbon, Lil- lets, Snowflake, Iwisa and Super C, strengthens our foot hold in the FMCG media space,” says Martin MacGregor, MD of Connect, an independent media […]
by MarkLives. Wunderman Thompson South Africa and Mindshare South Africa are the two new agencies.
by Bradley Elliott. We talk to the Hollard Insurance CMO about how digital transformation is challenging and changing marketing departments like never before in this third Only Connect podcast episode.
by Herman Manson. Today we reveal which Jozi agency fellow ad execs feel is the “one to watch” in 2018 — the agency from which they expect great things in the year ahead!
Today we reveal which Joburg agency fellow ad execs feel is the “one to watch” in 2017 — the agency from which they expect great things in the year ahead!
an #OpenAfricaMag feature. The problem with certain narratives for Africa, says Brooks Mparutsa, is that they rely on data that may lead to superficial conclusions.