by Herman Manson. Hellocomputer Cape Town and FCB Cape Town have merged to create a new agency: HelloFCB+.
Hellocomputer has been appointed by WesBank, a leading provider of vehicle and asset finance, as its lead agency. This follows a pitch “demanding both a creative vision for the brand and a comprehensive communications strategy, and acknowledges the importance of the digital channel in today’s marketing environment,” according to Hellocomputer.
Hellocomputer has been awarded the chocolate and biscuit portfolios in the Mondelez (formerly Kraft) stable. Hellocomputer is positioned a future generation agency offering hybrid marketing solutions that span full service digital to through-the-line advertising.
Draftfcb acquired independent digital agency Hellocomputer earlier today. MarkLives talks to David Moffat, Managing Director at Hellocomputer, about the future of his agency within the Draftfcb South Africa Group (also see our interview with Draftfcb CEO John Dixon).
MarkLives: Why did you choose Draftfcb as a new corporate parent?
Moffat: Hellocomputer has been approached by most of the leading advertising networks. This possibility resonated with for a number of reasons: it’s an esteemed group with an impressive track record creatively and in terms of business performance, a culture and value structure we subscribe to, enviable clients and a management team we admire. Draftfcb has also demonstrated its belief in digital by investing in its own digital agency Mesh Interactive. We look forward to being part of a group that has built many of South Africa’s most loved brands.
by Herman Manson. Draftfcb has acquired independent digital agency Hellocomputer. The move follows widespread industry speculation that the two parties were about to announce a deal.
We’ve updated our revenue rankings to give an overview of the relative scale of agencies in the South African communications landscape.
We’ve updated our revenue rankings to give an overview of the relative scale of ad agencies in the SA comms landscape.
Herman Manson looks at the extensive changes to the work environment that will definitively impact how many of SA’s agency staff work.
by MarkLives. Suhana Gordhan is the new ECD at Duke Group, effective 1 September 2020.
The Loeries has appointed a new board for 2020/21, with Fran Luckin, Grey Africa chief creative officer, taking over from Tseliso Rangaka, FCB Joburg and Hellocomputer chief creative officer, as chairperson. While we have your attention, please would you consider taking out a MarkLives membership to help finance our operations? The covid-19 pandemic is having […]