by MarkLives. “The Heineken account is an incredible win for us. It’s an honour to represent this prominent global brand locally,” says Gareth McPherson, Machine MD and CCO.
Heineken South Africa has announced new appointees to its management team, along with promotions to its global group. Nantha Moodley, Heineken SA sales director since 2015, has been promoted to the role of regional route-to-market director for Africa, Middle East and Eastern Europe; he will be based at Heineken headquarters in Amsterdam. Succeeding Moodley is […]
by Julie Pughe-Parry. Carmen Mohapi doesn’t believe that the rise of craft beer poses much of a threat to the traditional beer brands.
Heineken South Africa has appointed Carmen Mohapi as marketing director across all eight brands produced by the beer and cider company. Mohapi, who has over 20 years’ experience in marketing, will oversee the marketing of the global and local brand portfolio comprising Heineken, Sol, Windhoek, Miller Genuine Draft, Amstel, Strongbow, Soweto Gold, and Tafel. Mohapi […]
Heineken’s moderation message; Net#work BBDO and Libresse say what they mean; and Goodness Gang goes national — Cheryl Hunter’s weekly pick!
by Herman Manson. Today we reveal which is the agency from which fellow ad execs expect great things in the year ahead!
Heineken has appointed Dentsu Aegis Network (DAN) to its roster of global media agencies, alongside current agency, Starcom MediaVest (SMG). This follows the brand’s decision to review media planning and buying for its brands worldwide and consolidate to two media agency networks. The company’s objective is to improve both the effectiveness and efficiency of its […]
by Herman Manson. Today we reveal which agency leaders were most-admired by their peers in South Africa during 2016.
Amstel Lager, owned by Heineken South Africa, has announced the appointment of Y&R South Africa as its new lead agency, replacing Owen Kessel Leo Burnett. Y&R SA collaborated with shopper marketing business unit, Labstore South Africa, and digital specialist, NATIVE VML, on the pitch. Together, they form part of the combined VML and Y&R Africa Group […]
The Communications Firm (TCF) has been appointed as Heineken South Africa’s corporate relations agency. It will be responsible for managing the corporate relations and internal communications of the brand in SA. “It’s a great honour for a specialised SA agency such as ours to be trusted with building and managing the Heineken SA corporate reputation […]