Uber has launches a new South African campaign with the help of ad agency, Grey. Titled “Life before Uber”, the campaign highlights awkward moments that people would rather forget, such as having to rely on your parents to drive you around, always having to be the designated driver or running out of petrol on the […]
by Martin MacGregor. I’ve sat in meetings where creative, marketing and procurement have all passionately argued their corner with no compromise.
by Herman Manson. Grey Africa has appointed Fran Luckin as its chief creative officer, effective Monday, 1 February 2016.
by Herman Manson (@marklives) Volcano, an agency that this year entered its 21st year in operation the South African ad industry, has been resisting offers from the multinational networks for years. But, a year ago, WPP suddenly closed down its SA agency for Grey. Negotiations with Volcano started soon afterwards.
by Herman Manson (@marklives) GREY has re-entered the South African market. WPP has announced that its wholly-owned operating company Grey has acquired a majority stake in The Volcano Group. GREY exited the local market abruptly in July 2013, when it closed its Johannesburg agency.
by Johanna McDowell (@jomcdowell) NEW YORK CITY: Day 1 of the AdForum Worldwide Summit is always a big day, for a number of reasons. Firstly, it is often the only time the consultants have seen each other in a 12-month period and there is always a lot to catch up on. Secondly, on Day 1, we have a lot of energy and spirits are high.
by Herman Manson (@marklives) Grey Group, a WPP agency network, has closed its Johannesburg agency. No reason was given for the decision and the network has so far failed to clarify what happened with staff or clients. It also would not respond to an allegation in Business Day that the CEO of the agency, Derek Shorkey, had already left the country by the time news of the closure became public. Shorkey is listed as being in London on his Linkedin profile, which still lists him as CEO of the South African operation.
Owen Dougherty, Chief Communications Officer at Grey Group, says the network will regroup in South Africa and either acquire or build a new integrated agency, describing it as a key market.
“Grey is committed to Africa and has been increasing its footprint on the continent in recent years to meet rising demand from multinational and local clients,” reads a statement released by Grey Group. “Grey today is working across West and East Africa with a presence in 11 markets including Nigeria and Kenya.”
by MarkLives. We feature insight into the Nozizwe campaign for Gillette SA from Grey and SJ Myeza-Mhlambi of 7Films.
by Glenn Jeffery (@GlennJeffery2) Why you should eat for enjoyment rather than diet, and trust your gut instead of the data.
by Jeff Harvey. “Woke” ads are all the rage at creative award shows but, in an industry that celebrates originality, has this trend run its course?