by MarkLives. We feature insight into today’s The Glenlivet’s “Business Day Takeover” campaign from Publicis Machine, PHD and Hellocomputer.
Publicis Machine has been appointed to manage TTL communications for two of Pernod Ricard South Africa’s premium liquor brands, The Glenlivet and Martell Cognac, including PR for both brands and the Martell Cognac Digital portfolio, effective 1 July 2015. Says Pernod Ricard South Africa prestige portfolio manager, Johann van Zyl: ‘’We are very excited about […]
Pernod Ricard has awarded its Chivas Regal Scotch whisky account to Publicis Machine, its agency for The Glenlivet Whisky and Martell Cognac. “Our motivation behind the decision comes down to the successful partnership we’ve forged with the agency,” says Sibu Shangase, head of marketing for Pernod Ricard South Africa’s whisky portfolio. “Publicis Machine has managed […]
by MarkLives. The IAB SA has announced the winners of the 2017 Bookmarks Awards. Congrats to all.
Experiential marketing agency, Stretch Experiential, is set to the end 2015 on a high, following no less than seven new business wins across a range of clients and industries. It’s won Standard Banks’ Graduate Recruitment Programme — Stretch will now head up the activation and strategic rollout for how the bank talks to, and engages […]
by Herman Manson. In 1994, Pernod Ricard South Africa was a one-brand business. Today, the range is extensive.
Cheryl Hunter (@cherylhunter)’s weekly pick of recent product, packaging, design and food launches: Kauai comes of age, GoPro’s new HERO, accolades for KWV and Glenlivet, and Nielsen reveals South Africa loves new products.
Louise Marsland’s (@Louise_Marsland) pick of new product, packaging and design launches.
Will this new tobacco legislation hit SA? Kellogg’s tries to make women feel good about losing weight; Jacobs coffee takes to the skies with Mango; and Chivas turns to CID to provide a window on their displays…