Luca Gallarelli: ‘Ogilvy Cape Town has a lot of work to do’

by Herman Manson (@marklives) Luca Gallarelli — who took over as MD of Ogilvy & Mather Cape Town in November 2013, following the departure of Gavin Levinsohn for Australia — believes there remains significant areas for growth and expansion at the agency, which employs 300 people and generates between R100–R120 million in annual revenue.

Finding Cape Town’s Design Voice

Can Cape Town become to Johannesburg what Austin is to Dallas, Barcelona is to Madrid or San Francisco is to LosbAngeles – not as big, not as industrial but certainly more creative, entrepreneurial and tech-centric? Gavin Levinsohn, CEO of Ogilvy Cape Town asks the question, but already it seems rhetorical.

Will the beatle and the bee move metal?

“The brief was to produce a retail-driven campaign for the Polo range that ‘moved metal’ and built the brand – basically to advertise a good price without detracting from the emotional aspects of brand equity. We also know that in this tough economic climate, creativity cuts through and gets results,” says Ogilvy Cape Town Managing Director, Gavin Levinsohn, on the campaign his agency created for Volkswagen Polo. The campaign comprises of two 25-second TV commercials, two print ads, online, e-mailers and dealer advertising.

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