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Search results: Gareth McPherson

#CampaignRadar: Upcycling brand’s store launch invite washes away

Founders Mike Schlebach and Jasper Eales wanted to use the opening of their new Sealand Gear experience store to entrench the brand’s philosophy of treading lightly on the planet. For this, they turned to Publicis Machine to reinvent the traditional invitation. Created by French sand artist JBen, the beautifully produced video invitation was emailed to […]

Judges for The Bookmarks 2016 announced

The IAB SA has announced the judges panel for the 2016 Bookmarks Awards. John Dixon, CEO of Saatchi & Saatchi Brandstock, in his role as the jury president, will oversee all judging assisted by three jury chairs in the publishers, marketers and builders divisions – including Deirdre Ingpen, head of commercial at 24.com; and Kerry […]