Here’s the third of five extracts from Pepe Marais’s first book, “Growing Greatness — A Journey Towards Personal and Business Mastery”, over the next few weeks.
by Herman Manson (@marklives) Joe Public is exiting Cape Town, Joe Public South Africa chief executive officer Gareth Leck has confirmed. The group launched a Cape-based agency called Joe Publicⁿ in June 2013, under the leadership of executive creative director Leon Jacobs and MD Franco Raffa.
by Herman Manson (@marklives) Joe Public is working on setting up a new agency in Cape Town. Gareth Leck, MD at Joe Public Advertising, says the new agency will be formally launched in June 2013. It is being set up for Joe Public by Leon Jacobs, until recently the Executive Creative Director at Saatchi & Saatchi in Geneva and before that Regional Creative Director at Saatchi & Saatchi in Hong Kong.
Jacobs has a long history in South African advertising having previously worked at the Saatchi & Saatchi in Cape Town, TBWA\Hunt\Lascaris and at Giant Films.
by Herman Manson (@marklives) You’ve just doubled your revenue over a nine month period and grown your staff by 60%. For any ad agency that is a tall order. Now you have to ensure the market doesn’t perceive you as having grown too fast, you need to convince existing clients that the attention they are receiving won’t diminish and that the core of senior agency personnel won’t be over-stretched, all while joe publicplanning new business units and international expansion.
The team at Joe Public are juggling all of the above, with some success it would seem, while remaining true to their people centric growth philosophy. It’s a philosophy that have taken the business to new heights, as their growth figures show, in a tough market, and made them stand out in an industry where most of the recent buzz has centred on Cape Town agencies.
Joe Public MD Gareth Leck says this year has been a break-through year for the agency after it won the Jet ATL business earlier in the year. The agency name also keeps popping up on shortlists for important pitches.
The agency is managing the rapid growth through owner managed subsidiaries, like its brand and design studio, Shift, launched in January. It already employs a staff of 10. The agency has a stake in the business, but the culture remains entrepreneurial, and the team manageable in size. Similarly its BTL specialist agency, Ignite (which employs 8), has signed up clients such as such as Anglo American, SAB, Colgate Palmolive, Foodcorp, Jet and Unilever, and also houses a team of ten.
A radical rock star wannabe, Pepe Marais, executive creative director of Joe Public, describes how, in retrospect, he sees himself in the early days of his advertising career. Over the past five years he has come to redefine himself, cleaning up his act, in his words, in step with the transformation of the agency he co-founded with business partner Gareth Leck.
Loeries 2009: Apocalypse Now? With Loeries 2009 looming Mandy de Waal speaks to Gareth Leck of Joe Public about how creativity is being sold down the river by marketers obsessed by advertising to sell.
by MarkLives. Joe Public United has announced that 60% of the company has been acquired by black shareholders.
by MarkLives. 14–17 Apr 2020: Tracking South African and African brand and agency reactions and news, related to the covid-19 (coronavirus) pandemic.
by MarkLives. For 2019, Joe Public United has been voted as most-admired ad agency, with King James Group SA as runner-up, in SA by SA agency execs.
by MarkLives. For 2019, James Barty has been voted as most-admired ad agency boss, with Mike Abel as runner-up, in SA by SA execs.