#CannesLions: PR, Glass, Outdoor & Media winners

Cannes Lions 2015 has announced winners in the Glass, Outdoor and Media categories. South Africa had no winners in Glass but Gloo@Ogilvy took a Bronze Lion in Media for FNB. In the Outdoor category Joe Public won a Bronze Lion, as did Ogilvy Cape Town and Publicis Machine. Y&R South Africa Cape Town won three Bronze Campaign Lions in the same category.

TREND. report: The PR evolution

Public relations agencies and communication strategists need to reengineer themselves as social businesses to meet client communication needs.

This is a key finding to emerge from a report on the evolution of the public relations industry by trendwatching site, TREND. at www.TRENDlives.info, called ‘Social Communications’.

The public relations industry has reengineered itself in recent years to focus on acquiring digital skills to compete with digital agencies in the social media realm, as well as repositioned as reputation management specialists – a core skill needed by communication firms today.

In South Africa, steps to “professionalise” the industry are seen as hugely positive in setting professional standards for PR in the country. A green paper is ready to go before parliament.

“This is the most significant time to be a communication practitioner in South Africa,” says Louise Marsland, Publishing Editor of TREND. and the author of the PR report.

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