by DK Badenhorst. There is no way to tell the story of starving children in a lovely way. There is just no nice way of saying ‘millions of children eat less than a domestic dog’. But a cultural understanding of your market will make you aware of any minefield you’re heading into. And don’t assume that, because you are from the place, you’ll know.
by Herman Manson (@marklives) Ogilvy Cape Town, the agency behind the controversial new Feed a Child campaign, has apologised for giving offence and confirmed that the ad has, in consultation with its client, been withdrawn. The ad showed a wealthy white woman treating a black child like a pet and feeding him bits of food off her plate. In one scene the boy licks her fingers clean. ‘The average domestic dog eats better than millions of children,” the ad concludes. It then urges viewers to make a donation to NGO Feed a Child.
by Herman Manson. Ten years ago today, MarkLives debuted on the South African web — the continuation of more than a decade’s worth of work in the marketing and advertising trade news world.
by DK Badenhorst (@BrandCultureSA) In order to understand the reason that Santam’s “One of a kind” ad has received so much traction, despite kicking us in the shins, it’s important to wind back the clock.
We list the 10 most-trafficked marketing related stories on MarkLives in 2014.
In a hyper-sensitive market such as ours, the consequences of offending people are enormous. But the consequences of being bland are just as damaging for long-term brand growth. How can marketers get their brands noticed without getting them hated?
MarkLives.com Independent industry news for marketing, advertising & media execs Credible • Insightful • Essential Editor & publisher: Herman Manson Production editor & ed-at-large: Simone Puterman Contributing writer: Carey Finn, Charles Mathews Contributing designer: Jay Alan of Productioned Columnists: Andrew Miller, Anne van Rensburg, Charlie Stewart, Dean Oelschig, Graham Deneys, Gugu Shabalala, Jarred Cinman, Johanna McDowell, Megan …
by Jason Stewart. Less than a decade ago, privacy was easy to achieve — not so today.
by Kyle de Waal & Morgan Botha. Our latest choice of SA lockdown campaigns: #SongOfHope, Mothers of Industry, UNITY, We’re Worth Waiting For, and #SaveYourSpot.
by Justin Gomes. When the normal rules no longer apply, might we be inspired to better use our time?