Edgars Beauty (formerly Red Square) has released a new TVC as part of its “I’m Perfection” campaign, featuring “beauty squad” Matte Jacobs, Lexa Cleo, Smash Afrika, Yasmin Furmie and Mihlali Ndamase. Directed by Fausto Becatti of Bioscope Films, the ad goes from a vulnerable sense of inadequacy to the warm place of self-acceptance. “Giving people […]
by Herman Manson. We list the most-read-about account pitches and new business wins on MarkLives during 2016. It was a big year!
by Herman Manson. Edcon is out to pitch as uncertainty looms around the future of the retail giant.
The recent acquisition of Premier FMCG puts Connect’s clients’ media investment under management in excess of R450m per annum. “Landing Premier FMCG, which includes household brands such as Blue Ribbon, Lil- lets, Snowflake, Iwisa and Super C, strengthens our foot hold in the FMCG media space,” says Martin MacGregor, MD of Connect, an independent media […]
by Herman Manson. Y&R SA has won the Edgars account, and Promise has won Edcon’s Speciality division, according to multiple sources.
by Carey Finn The co-director of Hello A-list speaks about running a brand agency focused on empowering the youth while raising children herself.
by MarkLives. Wunderman Thompson South Africa and Mindshare South Africa are the two new agencies.
by MarkLives. Alistair King, King James Group SA CCO, has been inducted into the Loeries Hall of Fame.
by MarkLives. Loeries 2019 has announced its first set of winning entries on Friday evening, 23 August 2019, at the ICC Durban.
by MarkLives. Here’s the final batch of Loeries 2019 finalists announced during Creative Week Durban, 19–25 August 2019.