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Search results: Edgars account

From ImPerfection to I’m Perfection with Edgars Beauty

Edgars Beauty (formerly Red Square) has released a new TVC as part of its “I’m Perfection” campaign, featuring “beauty squad” Matte Jacobs, Lexa Cleo, Smash Afrika, Yasmin Furmie and Mihlali Ndamase. Directed by Fausto Becatti of Bioscope Films, the ad goes from a vulnerable sense of inadequacy to the warm place of self-acceptance. “Giving people […]

Account moves: Premier FMCG appoints Connect

The recent acquisition of Premier FMCG puts Connect’s clients’ media investment under management in excess of R450m per annum. “Landing Premier FMCG, which includes household brands such as Blue Ribbon, Lil- lets, Snowflake, Iwisa and Super C, strengthens our foot hold in the FMCG media space,” says Martin MacGregor, MD of Connect, an independent media […]

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